Director, Brand Planning — Hybrid NYC

Interpublic; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Omnicom Media in New York is seeking a Director of Planning (Acadia) to lead strategic brand planning and supervise a team of planners. You will translate market dynamics and disease-state insights into compelling brand strategies and drive client workshops with strong storytelling.

This role partners with cross-functional teams to ensure pull-through of insights, contributes to new business, and guides junior staff through mentorship and performance development.

Qualifications

• 7+ years in Marketing, Advertising, Communications, or related field.
• 5+ years Pharmaceutical/health experience.
• Excellent oral and written communication.
• Ability to use AI platforms as an accelerant for brands needs.

Responsibilities

• Lead strategic planning responsibilities on multiple brands with autonomy.
• Supervise Associate Director and Senior Planner and mentor staff.
• Drive market research, insights, and creative brief development.
• Partner with cross-functional teams to pull through strategy.
• Lead client workshops and presentations; influence strategic POV.

Skills

Oral and written communication

Strategic thinking

Analytical skills

Multitasking

Tools

Microsoft Word

Teams

PowerPoint

Excel

Job description

Omnicom Media in New York is seeking a Director of Planning (Acadia) to lead strategic brand planning and supervise a team of planners. You will translate market dynamics and disease-state insights into compelling brand strategies and drive client workshops with strong storytelling.

This role partners with cross-functional teams to ensure pull-through of insights, contributes to new business, and guides junior staff through mentorship and performance development.