Director, Brand Partnerships & Sponsorships

Major League Soccer, L.L.C.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Major League Soccer, L.L.C. seeks an experienced Director, Brand Alliances to spearhead new business development and secure integrated sponsorships across MLS properties, including the Mexican National Team, Leagues Cup, and Campeones Cup.

Reporting to the VP, Brand Alliances, you will craft strategic sales plans, cultivate senior-level relationships with brands and agencies, and lead negotiations from prospecting through contract execution, mentoring team members along the way.

Qualifications

• Bachelor's Degree required.
• 8+ years of sponsorship sales experience; sports/entertainment industry preferred.
• Established network of senior brand decision-makers.
• Knowledge of sponsorship integration across media, digital, events.
• Strong negotiation, presentation, and executive communication skills.

Responsibilities

• Drive new business development across MLS and SUM properties to hit revenue goals.
• Develop and execute comprehensive sales strategies aligned with priorities.
• Build and maintain a pipeline of partnerships across categories.
• Lead client presentations and negotiate contracts.
• Collaborate with Marketing, Legal, Finance and other units to execute opportunities.
• Represent MLS/SUM at industry events to foster opportunities.
• Mentor and develop Managers and Coordinators on the team.

Skills

Senior sponsorships

New business development

Negotiation

Strategic thinking

Executive communication

Relationship management

Cross-functional collaboration

Mentoring

Sales strategy

Prospecting and closing

Education

Bachelor's Degree

Tools

Scarborough

YouGov

MRI-Simmons

AI-powered tools

Job description

Major League Soccer, L.L.C. seeks an experienced Director, Brand Alliances to spearhead new business development and secure integrated sponsorships across MLS properties, including the Mexican National Team, Leagues Cup, and Campeones Cup.

Reporting to the VP, Brand Alliances, you will craft strategic sales plans, cultivate senior-level relationships with brands and agencies, and lead negotiations from prospecting through contract execution, mentoring team members along the way.