Director, Brand Partnerships & PR

Williams-Sonoma; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Williams-Sonoma seeks a Director of Brand Marketing and PR to lead collaborations and partnerships for Pottery Barn Kids and Pottery Barn Teen. You will drive engagement, awareness, and revenue by shaping integrated 360° campaigns across storytelling, PR, content, digital, social, retail, and experiential moments.

You will partner with cross-functional teams to cultivate long-term partner relationships, manage complex programs, and translate consumer trends into compelling brand experiences for

Qualifications

• 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent within consumer-facing brands.
• Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives.
• Strong strategic judgment to identify brand-right opportunities and translate trends into consumer programs.

Responsibilities

• Lead development and execution of integrated 360° marketing and PR campaigns across digital, content, social, events, retail, and e‑commerce.
• Serve as brand contact for collaboration partnerships and cultivate long-term relationships from concept to launch.
• Partner with Merchandising, Creative, E‑commerce, Inventory, Store Ops, Legal, and Brand Marketing for alignment and seamless execution.
• Own campaign planning, timelines, approvals, and cross-functional follow-ups.
• Drive marketing operations across partnership workstreams including budgets, assets, and post-campaign recaps.
• Collaborate on storytelling, press materials, partner messaging, and customer launch narratives.
• Analyze performance and press results to inform future collaboration strategy.
• Build media relationships to support launches and seasonal campaigns across brands.
• Identify opportunities to amplify partnerships through events, talent, content, and experiential activations.

Skills

Partnerships

Brand marketing

Public relations

Licensing

Talent

Education

Bachelor's degree

Job description

Williams-Sonoma seeks a Director of Brand Marketing and PR to lead collaborations and partnerships for Pottery Barn Kids and Pottery Barn Teen. You will drive engagement, awareness, and revenue by shaping integrated 360° campaigns across storytelling, PR, content, digital, social, retail, and experiential moments.

You will partner with cross-functional teams to cultivate long-term partner relationships, manage complex programs, and translate consumer trends into compelling brand experiences for