Lead Global Brand Marketing Mens Lifestyle

Nike; Oregon, Beaverton (IL, OR); Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Lead Global Brand Marketing professional to spearhead innovative marketing strategies for men's lifestyle products. This role involves collaborating with various teams to create impactful brand narratives and consumer experiences that resonate across different markets. The ideal candidate will possess a strong marketing background, with experience in project management and brand communication. If you have a passion for driving brand growth and engaging consumers through strategic marketing initiatives, this is the perfect opportunity for you.

Qualifications

• Bachelor’s degree in Marketing or Advertising or 3 years of experience in marketing.
• Strong skills in project management and brand communication.

Responsibilities

• Manage creation of product and brand demand through effective marketing.
• Partner with teams to drive seasonal marketing and consumer engagement.

Skills

Keynote

Media and Digital platforms

Product management

Project management

Mentoring and Leading a team

Brand communication

Consumer analysis

Marketing strategy refinement

Concept management

Market research

Education

Bachelor’s degree in Marketing or Advertising

3 years of experience in marketing-related occupation

Job description

Lead Global Brand Marketing Mens Lifestyle – NIKE, Inc.

Beaverton, OR.

Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information; establish and oversee the implementation of the complete marketing plan for a product line; manage programs that maximize the brand's awareness; partner with Brand Senior Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts; establish key consumer journeys and stories across lifestyle dimensions; assess concepts and strategy against consumer insights in order to drive upstream strategic gate deliverables for the dimension; partner with cross functional teams on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment; partner across global, geos and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning and naming; guide the creative process of seasonal stories from brief-through to Geo hand off; oversee the marketing projects that will indicate the biggest growth potential for the Men’s consumer construct; drive engagement through long-term concepts and seasonal stories; establish authenticity through culture and style, while creating the agility needed to serve the broadening definition of Sport across lifestyle; influence, enrich and support local markets following global strategy; partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per consumer construct brand direction.

Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.

Minimum Requirements

Employer will accept a Bachelor’s degree in Marketing or Advertising and 1 year of experience in the job offered or in a marketing-related occupation.

OR

Employer will accept no degree and 3 years of experience in the job offered or in a marketing-related occupation.

Key Skills

• Keynote
• Media and Digital platforms
• Product management development and management of operational initiatives
• Global and City perspective
• Project management
• Mentoring and Leading a team
• Brand communication
• Consumer analysis
• Marketing strategy refinement
• Concept management
• Market research

Apply at careers.nike.com (Job# R-55141)

#LI-DNI

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.