Director, Brand and Communications

Alto; Dallas (TX); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental and Vision insurance

401k with company match

Unlimited PTO

Free Alto membership

Monthly ride credit

Job summary

Alto is seeking a Director of Brand in Dallas, TX to lead the brand and communications strategy across drivers, riders, and partnerships. You will own lifecycle programs, enterprise campaigns, and cross-functional alignment with operations, recruiting, tech, and marketing.

With 8+ years of experience, you will design scalable brand systems, manage budgets, and drive measurable impact while mentoring a team of creatives. The role blends strategy and hands-on leadership in a hybrid Dallas setting.

Qualifications

• 8+ years of experience, including 3+ years in a leadership role.
• Experience owning CRM platforms; Braze experience a plus.
• Experience using data to build lifecycle automations and segmentation.
• Ability to lead and develop a team of creatives.
• Strong strategic and analytical skills with budgeting and scalable systems.
• Bias for action with a track record of testing and iteration.
• Excellent cross-functional collaboration and communication.
• Highly organized with multiple markets and competing priorities.

Responsibilities

• Own end-to-end brand management across employer branding and customer channels.
• Build and execute internal driver campaigns and 360 communications with ops and brand teams.
• Serve as the link between operations, recruiting, tech, and marketing.
• Use data to drive brand decisions and improve lifecycle communications.
• Improve Alto's lifecycle communication to boost driver and customer engagement.
• Lead loyalty programs for drivers and customers, including milestones and rewards.
• Drive external brand campaigns to support customer acquisition and engagement.
• Translate market research and trends into actionable brand strategies.
• Lead brand team on rider acquisition through partnerships, events, social media, and influencers.

Skills

Brand management

Leadership

CRM platforms

Data-driven decision making

Tools

Braze

SQL

Job description

Alto is building the mobility and fleet management platform of the future. Since 2019, Alto has been redefining the rideshare experience for drivers and passengers alike. Unlike traditional gig-based platforms, Alto drivers are W-2 employees and drive a company-owned fleet of luxury EVs, which unlocks a level of safety, consistency, and hospitality that is unmatched in the industry. Using this model, Alto is building the capabilities to support an autonomous future. Alto is currently driving on the Alto app in Dallas and Houston, and in partnership with Uber in Los Angeles and Miami, with ambitions for nationwide expansion. For more information, visit www.ridealto.com

Position Overview

Alto is seeking a Director of Brand to lead the teams and strategies responsible for managing the Alto brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy. This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.

The ideal candidate is a strong strategist and natural collaborator with a strong track record of building brand campaigns internally and externally. This person brings sharp analytical instincts and a bias for action: someone who can design systems at scale, own a budget, test and iterate quickly, and still roll up their sleeves when progress is on the line. We're looking for someone who thinks end-to-end about the Alto journey and is obsessed with making every experience exceptional—from our drivers to our customers. If you've led a communications strategy, managed brand campaigns, and love solving complex problems, we want to hear from you.

This role is a hybrid working model, and is based in Dallas, TX

What you'll do:

• Own end-to-end management of the Alto brand across employer branding initiatives and customer facing channels
• Build and execute internal driver campaigns and 360 communication plans in collaboration with operations and the brand team
• Serve as the connection between operations, recruiting, tech, and marketing
• Use data to drive decision-making to solve operational problems across the business through brand and communications
• Analyze and continuously improve Alto's end-to-end lifecycle communication strategy to drive engagement with drivers and customers
• Manage and continuously improve Alto’s loyalty strategy including the Driver Milestone Program and customer loyalty program
• Lead Alto’s external brand campaign strategy to support customer acquisition and engagement
• Translate marketing metrics, market research, and cultural trends into actionable brand strategies
• Lead and develop the brand team managing rider acquisition strategies across partnerships, events, social media, and influencer relationships
• Champion the Alto brand across everything we do to maintain consistency of the Alto voice and identity

Qualifications:

• 8+ years of experience, including 3+ years in a leadership role, preferably in marketing or brand management. Startup experience is a plus!
• Experience owning and managing a CRM platform—bonus points if you have experience with Braze
• Experience working with data to build lifecycle automations and segmentation strategies
• Demonstrated ability to lead and develop a team of creatives
• Strong strategic and analytical skills: comfortable owning a budget, interpreting data, and building scalable systems
• A bias for action and a track record of testing, iterating, and improving processes quickly
• Strong communicator and cross-functional collaborator who can build alignment across markets and functions
• Highly organized with the ability to manage competing priorities across multiple markets and teams

Perks of the ride:

• Competitive base salary, bonus, and equity in a high-growth startup
• Medical, dental and vision insurance
• 401k with company match
• Unlimited PTO
• Free Alto membership and monthly credit to ride with Alto

ADA Statement:

The above statements describe what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement:

Alto is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions.