Director, Brand

brobstongroup.com - Jobboard; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

brobstongroup.com - Jobboard is seeking a Senior Marketing Leader to execute brand strategy that drives awareness and sales. You will collaborate with various teams to ensure brand consistency and customer experience.

Responsibilities include leading integrated campaigns, developing brand activation plans, and managing relationships with brand partners. A strong background in brand marketing and team leadership is necessary, along with a Bachelor's degree. Preferred experience in luxury fashion or department store marketing.

Qualifications

• 8+ years of experience in brand marketing, retail, or related roles.
• Proven experience leading cross functional initiatives and managing teams.
• Strong strategic thinking, communication, and project management skills.
• Experience in luxury fashion or department store marketing preferred.

Responsibilities

• Develop and implement brand strategy and activation plans across marketing.
• Lead integrated campaigns and ensure cohesive creative execution across channels.
• Collaborate with merchandising and buying teams.
• Manage relationships with brand partners and agencies.
• Oversee a team and provide mentorship.

Skills

Strategic thinking

Communication

Project management

Team leadership

Education

Bachelor's degree

Job description

Summary

Senior marketing leader responsible for defining and executing brand strategy to drive awareness and sales across channels. Partners with merchandising, creative, and store teams to ensure consistent brand presentation and customer experience. Leads cross functional initiatives and external agency relationships to elevate brand positioning.

Responsibilities

• Develop and implement brand strategy and activation plans across marketing, visual merchandising, and in store events
• Lead integrated campaigns and ensure cohesive creative execution across channels
• Collaborate with merchandising and buying teams to align assortments and promotions with brand positioning
• Manage relationships with brand partners, agencies, and internal stakeholders
• Oversee a team and provide mentorship and performance management

Requirements

• 8+ years of experience in brand marketing, retail, or related roles
• Proven experience leading cross functional initiatives and managing teams
• Strong strategic thinking, communication, and project management skills
• Experience in luxury fashion or department store marketing preferred
• Bachelor's degree or equivalent experience