Creative and Brand Manager

Diamonds International; Town of Florida (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Diamonds International is seeking a Brand and Creative Marketing Manager to drive brand identity and execute marketing campaigns. This role involves collaborating with merchandising teams on go-to-market strategies and overseeing creative production for marketing initiatives.

The ideal candidate should have 5-7 years of experience in brand management within the luxury goods sector and a strong marketing background. Responsibilities include developing brand marketing plans, managing cross-functional communication, and coordinating marketing events.

Qualifications

• 5-7 years of brand/creative services experience in the luxury goods category.
• Strong problem-solving skills and business acumen.
• Expert in Go-to-Market and project management.

Responsibilities

• Develop annual brand marketing plans.
• Direct and coordinate advertising and marketing events.
• Manage relationships with regional and store managers.

Skills

Brand marketing planning

Creative project management

Cross-functional communication

Digital marketing

Market analysis

Education

Undergraduate Degree in Marketing or Business Management

Master's Degree

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

DI IS LOOKING FOR A BRAND AND CREATIVE MARKETING MANAGER

The Brand and Creative Marketing Manager is responsible for driving brand identity, executing marketing campaigns and overseeing creative production for an international retailer.

Key Responsibilities

• Develop annual brand marketing plans to address, support and reach brand and marketing objectives
• Establish strategies, tactics and reporting measures to monitor the success of plan execution
• Work closely with Merchandising team to deliver a GTM (Go-to-Market) seasonal plan introducing new items, packages, promotions, collateral, training and sales tools to retail managers, sales staff and strategic business partners
• Create and oversee project management and trafficking processes, including managing workflow, project timelines and resource allocation
• Direct the creative team on designing and developing communications and materials that comply with brand guidelines
• Direct and coordinate advertising, PR, social media, outreach and marketing events
• Develop engaging and effective marketing communications and materials for multiple touchpoints: POS, print, outdoor, web, digital, social, mobile, email, etc.
• Manage POS visual presentation, purchase experience and post-purchase engagement activities
• Coordinate marketing events and activities with Regional Managers including defining event objectives, planning, scheduling, communications, training, shipping and setup of materials
• Develop relationships with regional and store managers, understand their needs and provide the tools, services and support needed to increase their business
• Work closely with regional marketing teams to analyze the performance of marketing initiatives and to identify new sales opportunities
• Establish training programs to teach and reinforce key message points of your brands with store managers, sales staff and marketing partners
• Provide regular updates on plan activity, progress, challenges, budget status and recommendations for improvement

Job Requirements

• Undergraduate Degree in Marketing or Business Management required, Master’s Degree
• 5-7 years brand/creative services experience, preferably within the luxury goods category, managing a consumer brand in a retail environment
• Strong marketer with business acumen and exceptional problem-solving skills
• GTM (Go-to-Market) and project management expertise including plan creation and time/resource management
• Outstanding communications skills including experience working with cross-functional teams, performance reporting and communicating with senior management
• Results-oriented and able to thrive in a dynamic, fast-paced work environment
• Strong organizational skills, detail-oriented and self-directed
• Ability to meet deadlines and manage multiple projects simultaneously
• Ability to react to directional changes quickly and positively
• Advanced computer skills, including Word, Excel, PowerPoint with knowledge of various graphics design and internet-related software

This position reports directly to Marketing Director.