Director, B2B Marketing

Global Industrial; Port Washington (NY); On-site; USD 150,000 - 175,000; Full time

Job summary

Join a forward-thinking company that has been a leader in industrial equipment for over 70 years! This exciting role involves developing and leading comprehensive marketing strategies, focusing on account-based marketing (ABM) to drive pipeline and lead acquisition. You will partner with a dedicated sales team to identify high-value customer segments and create tailored marketing activation plans. With a strong emphasis on innovation and data-driven decision-making, you will oversee campaigns that leverage cutting-edge marketing technologies. If you are passionate about B2B marketing and eager to make a significant impact, this is the perfect opportunity for you!

Qualifications

• 10+ years of experience in high-tech B2B marketing, especially cloud marketing.
• Strong analytical skills for measuring and optimizing campaign performance.

Responsibilities

• Develop and lead comprehensive marketing campaign strategies aligned with business goals.
• Oversee email and SMS strategy, including A/B testing and segmentation.

Skills

B2B marketing leadership

ABM Marketing expertise

Data-driven approach

Technical proficiency

Innovative and Growth Mindset

Business acumen

Tools

Sales Force Marketing Cloud

CRM systems

Marketing automation platforms

Job description

Global Industrial

For over 70 years, Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling, and business products that are sold through our website, corporate salespeople, and full-color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies, and consumers across North America.

Key Responsibilities

1. Develop and lead all aspects of comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and lead acquisition.
2. Lead development of strategic business plans, marketing strategies, profitability analysis, and proposal and execution plans, omni-channel with experience in Email Marketing from strategy to activation, for target customers, products, and services.
3. Partner with Managed Sales Team to identify highest value customer segments and build account plans and marketing activation plans for each strategic account.
4. Lead team in developing Sales Force Marketing Cloud Engagement campaigns, acquisition, growth, and retention marketing strategies to fuel revenue and customer goals.
5. Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation, and lifecycle marketing, linking strategy and constant improvement of demand-driving programs.
6. Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.

Competencies and Skills

1. Proven B2B marketing leadership: Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing.
2. ABM Marketing expertise: Demonstrated success in leading ABM, strategy and marketing programs within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
3. Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
4. Technical proficiency: In-depth understanding of marketing technologies (automation platforms ex. Sales Force Account Engage, AM tools, analytics, CRM) and willingness to adopt new technologies.
5. Innovative and Growth Mindset: Forward-thinking and continuously seeking ways to improve and innovate.
6. Business acumen: Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.

The pay range for this position will be $150,000 to $175,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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