Director, B2B Marketing

Global Industrial Company; New York, Port Washington (NY, NY); On-site; USD 150,000 - 175,000; Full time

Job summary

An established industry player is seeking a Sr. Talent Acquisition Recruiter to lead innovative marketing strategies and drive pipeline growth. This role involves developing comprehensive campaign strategies, leveraging ABM marketing to enhance customer engagement, and optimizing performance through analytics. With a focus on B2B marketing in a high-tech environment, you will partner with sales teams and utilize cutting-edge marketing technologies to meet revenue goals. If you have a proven track record in B2B marketing and a passion for driving results, this opportunity is perfect for you.

Qualifications

• 10+ years of experience in high-tech B2B marketing.
• Proven track record in leading ABM strategies.

Responsibilities

• Develop comprehensive campaign strategies aligned with business objectives.
• Lead the team in developing marketing campaigns focusing on acquisition and retention.

Skills

B2B Marketing Leadership

ABM Marketing

Analytical Skills

Marketing Technologies

Customer Needs Analysis

Tools

Salesforce Account Engage

CRM Platforms

Job description

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Sr. Talent Acquisition Recruiter @ Global Industrial Company

For over 70 years, Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling, and business products sold through our website, corporate sales team, and full-color catalogs. We continuously expand our product offerings to meet the diverse and changing needs of our customers, which include small to large corporations, institutions, government agencies, and consumers across North America.

Key Responsibilities

1. Develop and lead comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and lead acquisition.
2. Lead the development of strategic business plans, marketing strategies, profitability analysis, and omni-channel proposals and execution plans, with experience in Email Marketing from strategy to activation, targeting customers, products, and services.
3. Partner with the Managed Sales Team to identify high-value customer segments and build account and marketing activation plans for each strategic account.
4. Lead the team in developing Sales Force Marketing Cloud Engagement campaigns, focusing on acquisition, growth, and retention strategies to meet revenue and customer goals.
5. Oversee the team responsible for email and SMS strategy and execution, including communication planning, personalization, A/B testing, segmentation, and lifecycle marketing, ensuring continuous improvement of demand-generation programs.
6. Identify, measure, and optimize key programs, achievements, and resources to enhance marketing performance and value.

Competencies and Skills

• Proven B2B marketing leadership with 10+ years of experience in high-tech B2B marketing, including cloud marketing.
• Expertise in ABM marketing: successful track record in leading ABM strategies and programs within a B2B SF environment across various segment sizes from Enterprise to SMB.
• Strong analytical skills to measure campaign performance, derive insights, and optimize strategies.
• Technical proficiency with marketing technologies (automation platforms like Salesforce Account Engage, analytics, CRM) and a willingness to adopt new technologies.
• Innovative mindset with a growth-oriented approach, continuously seeking improvement and innovation.
• Deep understanding of B2B customer needs and the ability to translate them into effective marketing campaigns.

The pay range for this position is $150,000 to $175,000 annually, with exact compensation determined by experience, certifications, and location. Rates may vary in different areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all applicants and employees, prohibiting discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or other protected characteristics. This policy applies to all employment terms and conditions, including recruiting, hiring, promotion, termination, layoffs, transfers, leaves, compensation, and training.

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing

Industries

• Wholesale

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