Director, B2B Marketing

Global Industrial Company; Port Washington (NY); On-site; USD 150,000 - 175,000; Full time

Job summary

An established industry player is seeking a dynamic marketing leader to drive B2B strategies and enhance customer engagement. This role involves developing comprehensive campaign strategies, leading a team in executing innovative marketing initiatives, and leveraging advanced marketing technologies to optimize performance. With a focus on account-based marketing and a data-driven approach, you'll play a key role in shaping the company's marketing direction and driving revenue growth. If you have a proven track record in high-tech B2B marketing and a passion for innovation, this opportunity could be your next career milestone.

Qualifications

• 10+ years of B2B marketing experience, particularly in high-tech sectors.
• Strong analytical skills to measure and optimize marketing campaigns.

Responsibilities

• Develop comprehensive campaign strategies to drive pipeline and lead acquisition.
• Lead email and SMS strategy, including A/B testing and segmentation.

Skills

B2B marketing leadership

ABM Marketing expertise

Analytical skills

Technical proficiency in marketing technologies

Innovative mindset

Business acumen

Tools

Sales Force Marketing Cloud

CRM tools

Marketing automation platforms

Analytics tools

Job description

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Responsibilities

1. Develop and lead all aspects of comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and lead acquisition.
2. Lead development of strategic business plans, marketing strategies, profitability analysis and proposal and execution plans, omni channel with experience in Email Marketing from strategy to activation, for target customers, products and services.
3. Partner with Managed Sales Team to identify highest value customer segments and build account plans and marketing activation plans for each strategic account.
4. Lead team in developing Sales Force Marketing Cloud Engagement campaigns, acquisition, growth and retention marketing strategies to fuel revenue and customer goals.
5. Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation and lifecycle marketing, linking strategy and constant improvement of demand-driving programs.
6. Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.

Competencies and Skills

1. Proven B2B marketing leadership: Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing.
2. ABM Marketing expertise: Demonstrated success in leading ABM, strategy and marketing programs within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
3. Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
4. Technical proficiency: In-depth understanding of marketing technologies (automation platforms ex. Sales Force Account Engage, AM tools, analytics, CRM) and willingness to adopt new technologies.
5. Innovative and Growth Mindset: Forward-thinking and continuously seeking ways to improve and innovate.
6. Business acumen: Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.

The pay range for this position will be 150,000 to 175,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.