Director of Media Strategy — Full-Funnel, Data-Driven Auto Brand

Known; New York (NY); On-site; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching

Generous medical plan

Paid parental leave

Job summary

Known, a data science and creative collaboration firm, is seeking a Director of Media Strategy in the United States. You will architect full‑funnel media for an automotive client, guiding a team of data scientists, media buyers, and strategists to deliver measurable outcomes.

Bring 10+ years in media planning and strategy, with fluency in data, attribution, and a passion for automotive or outdoor culture. Expect leader­ship across multi‑workstream accounts and a role that blends analytics with

Qualifications

• 10+ years of media planning and strategy experience with client relationships that grow over time.
• Deep knowledge across paid and emerging media channels including CTV, partnerships, experiential and social.
• Fluency in data, measurement, and attribution.
• Interest in automotive, sustainability or outdoor/adventure culture.
• Experience managing people and scope on complex multi-workstream accounts.
• Strong verbal and written communication skills and presence with senior stakeholders.

Responsibilities

• Own full‑funnel media architecture for a leading auto client from upper‑funnel storytelling through performance and conversion.
• Serve as the senior media strategy contact for the day‑to‑day client team.
• Lead cross‑functional internal teams across media, brand strategy and analytics to align on one strategy.
• Identify and pitch media formats and placements that match the brand’s positioning.
• Stay ahead of media trends and new technology, offering POV recommendations.
• Partner with Known's data science team on measurement, attribution and incrementality testing.
• Review team output against Known's quality bar before it reaches the client.

Skills

Media strategy

Client management

Cross-functional leadership

Data & measurement

Automotive industry knowledge

Job description

Known, a data science and creative collaboration firm, is seeking a Director of Media Strategy in the United States. You will architect full‑funnel media for an automotive client, guiding a team of data scientists, media buyers, and strategists to deliver measurable outcomes.

Bring 10+ years in media planning and strategy, with fluency in data, attribution, and a passion for automotive or outdoor culture. Expect leader­ship across multi‑workstream accounts and a role that blends analytics with