Director, Audience Product Strategy

Smith Arnold Partners; Arlington (VA); Hybride; USD 180 000 - 225 000; Plein temps

Résumé du poste

Smith Arnold Partners in Arlington, VA is seeking a Product Manager for Audience Products who will own the end-to-end lifecycle, from strategy to launch and ongoing optimization, in a high-growth data-driven environment.

You will lead the product experience across discovery, building, management, libraries, and activation; collaborate with Engineering and Partnerships; help shape pricing, CPM strategy, and marketplace positioning while ensuring metadata standards and revenue growth.

Qualifications

• 5–7 years of Product Management experience, with data or audience platforms.
• Experience owning a product area end to end, including roadmap and lifecycle.
• Experience working with Engineering in Agile environments.
• Bachelor's degree or equivalent practical experience.

Responsabilités

• Own end-to-end lifecycle for audience products from strategy through launch.
• Lead the product experience across audience discovery, building, management, libraries, and activation.
• Develop intuitive experiences to search, compare, build, manage, and activate audiences.
• Define strategy for the company's audience portfolio including proprietary and marketplace audiences.
• Collaborate with Engineering to define requirements and prioritize development.
• Drive sprint planning and ensure clear product direction.
• Own distribution of audiences to external marketplaces and DSPs.
• Shape audience pricing and CPM strategy with guardrails.
• Maintain audience metadata standards for discovery and distribution.
• Partner with Research to translate insights into new audience products.

Connaissances

Product management

Data products

Audience platforms

Roadmap development

Agile methodology

Cross-functional collaboration

Commercial orientation

Communication skills

Formation

Bachelor's degree

Description du poste

Smith Arnold Partners in Arlington, VA is seeking a Product Manager for Audience Products who will own the end-to-end lifecycle, from strategy to launch and ongoing optimization, in a high-growth data-driven environment.

You will lead the product experience across discovery, building, management, libraries, and activation; collaborate with Engineering and Partnerships; help shape pricing, CPM strategy, and marketplace positioning while ensuring metadata standards and revenue growth.