Director, Audience Intelligence Products| US: Remote

Circana; Chicago (IL); Remote; USD 150,000 - 159,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Circana seeks a Product Leader, Audience & Signal Intelligence to shape how consumer, shopper, media, transaction, and behavioral signals become actionable audience insights. You will define the strategy for audience creation, enrichment, activation, and measurement, delivering meaningful value to brands, retailers, media organizations, and agencies.

You will collaborate with data science, privacy, technology, and commercial teams to launch AI-enabled, data-driven products, build partnerships,

Qualifications

• Bachelor's degree or equivalent in a relevant field; advanced degree preferred.
• Experience leading audience analytics, AdTech/MarTech, or consumer data products.
• Strong strategic, analytical, and client-facing abilities.

Responsibilities

• Define vision and roadmap for audience & signal intelligence products.
• Develop capabilities for audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals.
• Partner with data science, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations to extend product reach and value.
• Develop commercialization strategies, including use cases, packaging & pricing.
• Monitor industry developments related to identity, privacy, and data collaboration.
• Serve as a senior product expert with clients and internal stakeholders.

Skills

Product leadership

Audience analytics

Strategic thinking

Client-facing skills

Cross-functional leadership

Education

Bachelor's degree or equivalent

Advanced degree preferred

Job description

Let's be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer-packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth-powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The Product Leader, Audience & Signal Intelligence will define products that transform consumer, shopper, media, transaction, and behavioral signals into actionable audience intelligence. This leader will establish the strategy for audience creation, enrichment, activation, and measurement while ensuring that the products deliver meaningful value to brands, retailers, media organizations, and agency partners.

Job Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities that enable audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations that extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Requirements

• Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields.
• Understanding of audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.
• Bachelor's degree or equivalent experience; advanced degree preferred.

Circana Behaviors

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: US Remote

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $150,000 to $159,000 USD. This job is also eligible for pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description. This role is subject to AI-assisted screening. This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.