Director, Audience-Driven Media Strategy

Omnicom Media

New York (NY)

On-site

USD 140,000 - 150,000

Full time

3 days ago

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Job summary

Omnicom Media is seeking a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets. This role combines client leadership with data-driven storytelling, leveraging Omni to shape smarter media decisions.

You will develop full-funnel plans, guide investment discussions, and apply in-market learnings to future campaigns. The position requires 7–10+ years of experience, strong analytical skills, and a proven ability to present confidently to

Qualifications

7-10+ years of integrated media strategy and planning experience.
Strong analytical and investment planning capabilities.
Confident client-facing presenter and storyteller.
Experience with media mix and planning platforms; Omni experience strongly desired.

Responsibilities

Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH.
Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations.
Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations.
Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions.