Director, Audience-Driven Media Growth

Gaia, Inc.; Louisville (CO); On-site; USD 145,000 - 165,000; Full time

Job summary

Gaia, Inc. is seeking a Director of Media Strategy to lead an audience-led media strategy that enhances subscriber growth and brand performance. The ideal candidate will have at least 8 years of experience in paid media and integrated marketing, with strong skills in audience strategy and analytics. This full-time position is based in Louisville, CO and requires onsite presence. A competitive salary of $145,000–$165,000 plus incentives is offered, along with a dynamic work environment that values collaboration and innovation.

Qualifications

• 8+ years of experience in paid media, integrated marketing, or audience strategy.
• Deep expertise in full funnel orchestration and measurement.
• Strong analytical skills including GA4 interpretation and attribution modeling.

Responsibilities

• Develop and evolve audience segmentation frameworks.
• Own omnichannel strategy across multiple media platforms.
• Build scalable media strategies for efficient subscriber acquisition.

Skills

Paid media expertise

Audience strategy

Data-driven decision making

Team leadership

Analytical skills

Tools

Google Ads

Meta

YouTube

KPI development tools

Job description

Gaia, Inc. is seeking a Director of Media Strategy to lead an audience-led media strategy that enhances subscriber growth and brand performance. The ideal candidate will have at least 8 years of experience in paid media and integrated marketing, with strong skills in audience strategy and analytics. This full-time position is based in Louisville, CO and requires onsite presence. A competitive salary of $145,000–$165,000 plus incentives is offered, along with a dynamic work environment that values collaboration and innovation.