Senior Editorial Manager, Brand

Jobtailor; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior content strategist/writer in Illinois to lead both long-form and short-form content for consumer brands. You will craft narratives across formats, translate client needs into human storytelling, and collaborate with cross-functional teams to align with brand voice and business goals.

With 8+ years of experience, you’ll drive editorial calendars, leverage AI for research while preserving integrity, and mentor writers through complex briefs and tight timelines.

Qualifications

• Approximately 8+ years of experience in writing, content strategy, journalism, public relations, marketing communications, editorial, or related field in consumer/brand contexts.
• Agency experience strongly preferred.
• Portfolio of strong long-form writing samples.
• Experience writing for consumer brands or categories such as food, wellness, lifestyle, parenting, retail, CPG, QSR, consumer tech, or other fast-moving sectors.
• Ability to understand a client's business, audience, voice, category, and goals and translate into strategic, human content.
• Strong interviewing and research skills and excellent editing instincts.
• Comfort using AI tools for research, ideation, outlining, editing, workflow while maintaining editorial integrity.

Responsibilities

• Create high-quality long-form content for consumer brand clients, including thought leadership articles, bylines, blog posts, executive LinkedIn articles, op-eds, speeches, newsletters, reports, white papers, case studies, and campaign narratives.
• Create short-form copy including headlines, taglines, social copy, key messages, captions, emails, and promotional language.
• Translate client priorities, cultural trends, audience insights, research, interviews, and ideas into clear narratives.
• Collaborate with Brand Experience teams on client objectives, category dynamics, consumer behaviors, competitive context, and cultural moments.
• Develop timely, useful, media-worthy content across earned, owned, social, executive, and internal channels.
• Write in distinct brand and executive voices for different audiences, formats, channels, and stakeholder needs.
• Conduct research, interviews, trend scans, competitive reviews, and source gathering.
• Collaborate with media, creative, strategy, social, influencer, analytics, and account teams.
• Bring proactive story ideas, content recommendations, editorial opportunities, and pivots to clients and internal teams.
• Edit and elevate content drafted by others.
• Support client presentations and content planning through editorial calendars, message frameworks, roadmaps, briefs, campaign plans, and new business materials.
• Participate in brainstorms and pitch development.
• Maintain quality control and AP style or client-specific style guidance.
• Manage writing workstreams, deadlines, review cycles, stakeholders, and feedback.
• Stay current on culture, media, consumer behavior, content trends, AI-enabled search, editorial formats, and storytelling tools.

Skills

Content Strategy

Long-Form Writing

Editing Skills

Research Skills

Agency Experience

Education

Bachelor's degree in advertising, communications, public relations, marketing, or related field

Tools

AI Tools for Research

Content Management Systems

Social Media Platforms

Analytics Tools

Creative Briefs

Job description

• Create high-quality long-form content for consumer brand clients, including thought leadership articles, bylines, blog posts, executive LinkedIn articles, op-eds, speeches, newsletters, reports, white papers, case studies, campaign narratives, press materials, Q&As, and briefing documents
• Create short-form copy including headlines, taglines, social copy, key messages, captions, talking points, email copy, and promotional language
• Translate client priorities, cultural trends, audience insights, research, interviews, and campaign ideas into clear narratives
• Partner with Brand Experience account leads on client objectives, category dynamics, consumer behaviors, competitive context, and cultural moments
• Develop timely, useful, relevant, media-worthy, and shareable content across earned, owned, social, executive, and internal channels
• Write in distinct brand and executive voices for different audiences, formats, channels, and stakeholder needs
• Conduct research, interviews, trend scans, competitive reviews, and source gathering
• Collaborate with media, creative, strategy, social, influencer, analytics, and account teams
• Bring proactive story ideas, content recommendations, editorial opportunities, and strategic pivots to client and internal teams
• Edit and elevate content drafted by others
• Support client presentations and content planning through editorial calendars, message frameworks, content roadmaps, creative briefs, campaign plans, and new business materials
• Participate in brainstorms and pitch development
• Maintain quality control and alignment with AP style or client-specific style guidance
• Manage writing workstreams, deadlines, review cycles, stakeholders, and feedback
• Stay current on culture, media, consumer behavior, content trends, AI-enabled search, editorial formats, and emerging storytelling tools

Requirements

• Approximately 8+ years of experience in writing, content strategy, journalism, public relations, marketing communications, editorial, or a related field with experience in consumer, brand, CPG and QSR
• Agency experience is strongly preferred
• Bachelor's degree in advertising, communications, public relations, marketing, or a related field preferred
• Portfolio of strong long-form writing samples
• Experience writing for consumer brands or categories such as food, wellness, lifestyle, parenting, retail, CPG, QSR, consumer tech, or other fast-moving consumer sectors
• Ability to understand a client's business, audience, voice, category, and communications goals and translate that understanding into strategic, human content
• Strong interviewing and research skills
• Excellent editing instincts
• Knowledge of trends, communities, and cultural moments
• Ability to write across channels and formats
• Collaborative, curious, and proactive approach
• Organized and deadline-driven, with ability to manage multiple writing assignments, feedback streams, and client priorities
• Comfort using AI tools thoughtfully for research, ideation, outlining, editing, workflow, and optimization while maintaining editorial integrity
• Bonus experience as a journalist, editor, speechwriter, executive communications writer, content strategist, or long-form brand storyteller

Core Competencies

Demonstrates expertise in creating high-quality long-form and short-form content tailored for consumer brands, with a strong focus on strategic storytelling, audience engagement, and brand voice adaptation. Proficient in managing multiple writing projects while maintaining editorial integrity and alignment with client objectives.

Highest-signal resume keywords

• Content Strategy
• Long-Form Writing
• Editing Skills
• Research Skills
• Agency Experience

ATS Optimization Keywords

Hard Skills

• Content Creation
• Copywriting
• Editorial Calendar Management
• Brand Voice Adaptation
• Trend Analysis
• Campaign Planning
• Speechwriting
• Narrative Development
• Interviewing
• AP Style Compliance

Soft Skills

• Collaborative Approach
• Curiosity
• Proactive Mindset
• Organizational Skills
• Deadline-Driven

Industry Keywords

• Consumer Brands
• CPG
• QSR
• Marketing Communications
• Public Relations
• Journalism
• Content Trends
• Brand Experience
• Executive Communications
• Fast-Moving Consumer Sectors

Tools & Technologies

• AI Tools for Research
• Content Management Systems
• Social Media Platforms
• Analytics Tools
• Creative Briefs