Director, Assistant General Counsel, Marketing

Etsy, Inc.; New York (NY); Hybrid; USD 238,000 - 358,000; Full time

Benefits offered by this job

Equity package

Annual bonus

Competitive benefits

Job summary

Director, Assistant General Counsel, Marketing at Etsy, Inc. will apply extensive marketing and advertising law experience to advise global campaigns, reviews, and compliance.

You will partner with product, privacy, and commercial teams to assess risk and negotiate agreements with agencies, media, influencers, and AdTech providers. This full-time role reports to the Director, Assistant General Counsel, Marketing and may manage a direct report.

Qualifications

• 10+ years experience in marketing/advertising law for tech or ecommerce.
• JD and bar admission to practice in New York or California.
• Proven ability to advise on global ad marketing campaigns and compliance.

Responsibilities

• Advise marketing and creative teams on strategy while balancing compliance and privacy.
• Evaluate risks and opportunities across global campaigns and media assets.
• Negotiate and review contracts with agencies, media, and AdTech providers.
• Collaborate with commercial teams on US and international marketing agreements.
• Manage regulatory risk and provide guidance to executives.

Skills

Communication

Negotiation

Presentation

Analytical thinking

Risk assessment

Education

Juris Doctor (JD)

Bar admission NY/CA

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Role Overview

What's the role? We are looking for a Director, Assistant General Counsel, Marketing. In this role you will use your experience in marketing and advertising law to help manage key business and marketing functions. Do you have a background advising internal clients on global ad marketing campaigns, copy reviews, martech issues (including performance marketing, SEO, SEM and CRM), claims substantiation, customer reviews, advertising compliance (including FTC), branding, intermediary liability, and related contracts with agencies, media, and AdTech providers? If so, this could be an excellent match. This is a full-time position reporting to the Director, Assistant General Counsel, Marketing. This role will also be responsible for hiring and onboarding a direct report (also a marketing counsel).

Day-to-day Responsibilities

Advise and identify risks to marketing and creative teams as they promote and design exciting strategies, campaigns, and experiments. Balance commercial, marketing, compliance and privacy concerns, including advertising campaigns (US and internationally) with social media reviews, and consumer and business insights. Evaluate risks and opportunities related to a company’s media assets and priorities, including global and domestic marketing campaigns, influencer and affiliate programs, Above the Line (TV, radio and Out of Home), talent and SAG-AFTRA concerns, UGC, content clearance and production, technology partnerships, merchandise vetting, music licensing, and content distribution. Answer new questions, solving uncharted problems. Work collaboratively with teams to meet the needs of our fast-paced environment, and raise matters when needed to internal partners/groups. Navigate marketplace issues, including: privacy (US and international regs), intermediary liability, ad technologies, cookies and trackers, EU and FTC regulations, COPPA, accessibility, SaaS and IaaS, and more. Collaborate with the commercial team on a wide range of US & international marketing agreements (especially experience with publicity releases, talent agreements, intellectual property rights, media buys, etc). Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

10+ years experience, at both a law firm and in-house, dealing with issues related to marketing and advertising for tech and/or e-commerce companies. JD and are admitted to a state bar (preferably NY or CA) and are qualified to work in-house in New York. History of being the trusted legal contact for creating and publishing advertising campaigns reaching audiences in various media, TV commercials and social media posts. Effective communicator, verbally and in writing. History of speaking with technical minds and business leaders without legal jargon. Passionate about clearly articulating risk and strategies to mitigate risk to clients and executives. Embrace goal setting and accountability. Excellent business, negotiation and presentation skills. You can read a spreadsheet, build a deck, analyze, and communicate information to others. Skilled at identifying, understanding, and managing international legal and regulatory risks related to our business. Bilingual/multilingual is a plus (English/Spanish/Portuguese/French/German). The most important quality for success on the Etsy legal team is good judgment. Knowing when to say no, yes or maybe. You are mindful that the company is your client, and you advocate for the protection of your client.

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

• Geo-1: 264,000.00 - 358,000.00 USD Annual


• Geo-2: 238,000.00 - 322,000.00 USD Annual

Location

We prioritize candidates based within commutable distance of Etsy's Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

What's Next

We'll share #LifeAtEtsy updates catered to your location and experience. We also encourage you to sign up for job alerts: https://careers.etsy.com/talent-community

Our Promise

Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

Etsy, Inc., founded in 2005, is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we're committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.