Director, ASO Sales & Team Growth

TriNet Group, Inc.; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

TriNet Group, Inc. is seeking a Director of ASO Sales to lead a high-performing team, drive revenue plans, and execute a disciplined sales cadence. You will manage frontline, local, and national activities, build a referral ecosystem, and collaborate with cross-functional partners to accelerate deals.

You will hire and coach talent, monitor activity, and forecast results while aligning with TriNet’s Sales Methodology and KPIs. This role requires travel and a strategic, performance-driven mindset.

Qualifications

• Bachelor’s Degree or equivalent combination of education and experience.
• Typically 3+ years of successful sales-management experience, preferably leading a field-sales team.
• Typically 3+ years of consultative, B2B sales experience.
• Proven experience with PEO, HCM, and/or ASO.

Responsibilities

• Motivate, encourage, develop, and lead a team of high-performing ASO Sales Consultants.
• Hire, attract, and retain top sales talent through exceptional leadership and disciplined selling and managing cadence.
• Monitor and hold your team accountable to sales activity, weekly goals, and calendars.
• Observe and coach reps through weekly team meetings, one-on-ones, ride-alongs, and call shadowing.
• Achieve assigned revenue targets through execution of a standardized management operating rhythm.
• Drive team performance and accelerate deals by removing internal barriers, anticipating and resolving conflicts, and celebrating success.
• Follow the published TriNet Sales Methodology for territory planning, pipeline reviews, opportunity reviews, and forecasting; also apply hiring, coaching, and development practices.
• Meet or exceed forecast commitments to the Executive Director within published KPIs through development and implementation of quarterly and annual business plans.
• Build a referral and business partner ecosystem to support sales goals.
• Collaborate across industry verticals to develop the team’s industry knowledge and expertise.
• Drive demand-generation activities and local marketing events to support brand awareness for TriNet.
• Build a strong internal support network with cross-functional colleagues to accelerate deal and opportunity negotiation.
• Implement rigorous sales culture through effective coaching, on-the-job training, mentoring, diligent process adherence, and quality monitoring.
• Coordinate with field counterparts to drive lead activity (pitch and pivot).
• Help create an ecosystem for the team, including brokers, CPAs, FAs, fractional CFOs, and others.

Skills

Sales Leadership

Team Building

Forecasting

Strategic Planning

Coaching

Communication

Relationship Building

Negotiation

People Management

Data Analysis

Education

Bachelor’s Degree

Tools

MS Office

Salesforce

Job description

TriNet Group, Inc. is seeking a Director of ASO Sales to lead a high-performing team, drive revenue plans, and execute a disciplined sales cadence. You will manage frontline, local, and national activities, build a referral ecosystem, and collaborate with cross-functional partners to accelerate deals.

You will hire and coach talent, monitor activity, and forecast results while aligning with TriNet’s Sales Methodology and KPIs. This role requires travel and a strategic, performance-driven mindset.