Director, Agentic Trust Market Creation

Entrust; United States; Hybrid; USD 136,000 - 200,000; Full time

Benefits offered by this job

Career Growth

Flexibility

Collaboration

Job summary

Entrust is seeking a Director, Business Development & Category Definition to turn emerging customer problems into a defined market category for Agentic Trust. You will collaborate across Product, Architecture, Engineering, Marketing, Sales and Leadership to shape how Entrust differentiates trust for enterprise AI agents.

This hands-on market-making role emphasizes lighthouse engagements, evidence-based decision making and scalable commercial plays, with exposure to partnerships, pricing,

Qualifications

• 10+ years in business development, category creation or enterprise technology growth.
• Proven success creating or scaling an emerging technology category or ecosystem-led business.
• Experience engaging senior executives and securing sponsorship for first-of-a-kind initiatives.

Responsibilities

• Define the customer problem, category boundaries and buyer urgency.
• Lead lighthouse engagements and executive workshops with key partners.
• Codify winning use cases, objections and qualification standards for scalable sales.

Skills

Strategic thinking

Executive communication

Partnerships

Market discovery

Education

Bachelor’s degree

Job description

Entrust is seeking a Director, Business Development & Category Definition to turn emerging customer problems into a defined market category for Agentic Trust. You will collaborate across Product, Architecture, Engineering, Marketing, Sales and Leadership to shape how Entrust differentiates trust for enterprise AI agents.

This hands-on market-making role emphasizes lighthouse engagements, evidence-based decision making and scalable commercial plays, with exposure to partnerships, pricing,