Director, Ads Performance & Measurement

Roku; New York (NY); On-site; USD 274,000 - 411,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Wellness benefits

Paid time off

Job summary

A leading streaming platform is seeking a Director of Product for Ads Performance to define advertising value, scale optimization engines, and lead performance strategies across native and programmatic demand. The ideal candidate has a proven track record in advertising product leadership and extensive experience with attribution models. This role offers a competitive salary and a comprehensive benefits package.

Qualifications

• Proven track record in building and scaling advertising products that deliver performance budgets.
• Experience driving outcomes in core brand and agency markets.
• Deep understanding of optimization systems that improve platform revenue.

Responsibilities

• Define and lead Roku's performance strategy across demand.
• Establish the next standard for CTV efficacy.
• Modernize attribution and signals to unlock value.

Skills

Building and scaling advertising products

Driving adoption and outcomes in brand markets

Deep understanding of auction dynamics

Fluency in attribution and measurement models

Leadership of high-performing teams

Changing industry norms

Strategic ambiguity and prioritization

Job description

A leading streaming platform is seeking a Director of Product for Ads Performance to define advertising value, scale optimization engines, and lead performance strategies across native and programmatic demand. The ideal candidate has a proven track record in advertising product leadership and extensive experience with attribution models. This role offers a competitive salary and a comprehensive benefits package.