Director, Access Marketing & Payer Strategy

Belite Bio; San Diego (CA); On-site; USD 170,000 - 210,000; Full time

Job summary

Belite Bio in San Diego seeks an Associate Director, Access Marketing to lead market access strategy and payer communications for retinal disease therapies. You will partner across Market Access, Patient Services, Specialty Pharmacy, Commercial, Medical Affairs, Regulatory, Legal and Sales to enable patient access and education.

The ideal candidate has deep knowledge of payer dynamics and reimbursement, with experience translating access considerations into marketing programs and materials.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Life Sciences, or related field.
• Minimum of 5+ years of pharmaceutical, biotechnology, healthcare, patient services, specialty pharmacy, or market access experience.
• Experience developing payer marketing, reimbursement resources, specialty pharmacy communications, and patient services materials.
• Strong understanding of specialty pharmacy distribution models, limited distribution networks, patient support programs, hub services, and reimbursement pathways.
• Demonstrated ability to lead cross-functional initiatives and effectively collaborate with stakeholders across multiple functions.
• Ability to travel up to 20%.

Responsibilities

• Lead Access Marketing Strategy: Develop and execute integrated access marketing strategies aligned with brand, market access, and organizational objectives.
• Serve as the primary marketing partner to Market Access and Specialty Pharmacy/Patient Services leadership.
• Identify opportunities to improve stakeholder engagement, program awareness, and utilization across payer, provider, specialty pharmacy, and patient support audiences.
• Support launch planning and lifecycle management initiatives by incorporating access-focused strategies and materials.

Skills

Cross-functional collaboration

Market access marketing

Payer communications

Project leadership

Education

Bachelor's degree in Marketing, Business, Healthcare Administration, Life Sciences, or related field

Job description

Belite Bio in San Diego seeks an Associate Director, Access Marketing to lead market access strategy and payer communications for retinal disease therapies. You will partner across Market Access, Patient Services, Specialty Pharmacy, Commercial, Medical Affairs, Regulatory, Legal and Sales to enable patient access and education.

The ideal candidate has deep knowledge of payer dynamics and reimbursement, with experience translating access considerations into marketing programs and materials.