Direct-to-Gamer Ecommerce Lead

HP; Palo Alto (CA); On-site; USD 147,000 - 231,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance (long/short term)

Employee assistance program

Flexible spending account

Life insurance

Generous paid time off & parentalleave

Job summary

HyperX is seeking a Manager for HyperX.com Direct-to-Gamer Ecommerce to lead strategy, growth, and day-to-day business management of HyperX.com. You will own the end-to-end customer journey, coordinating branding, product discovery, merchandising, promotions, content, and analytics to create a best-in-class gaming destination.

You will partner across HyperX, HP Gaming, HP Store, Marketing, Category, Sales, and external partners to drive profitable growth and gamer engagement.

Qualifications

• 7+ years of experience in ecommerce, digital commerce, D2C/D2G, or related disciplines.
• Experience managing a meaningful ecommerce business, digital storefront, or customer journey.
• Strong understanding of ecommerce fundamentals including merchandising, conversion optimization, promotions, analytics, SEO, and customer acquisition.
• Experience working with ecommerce platforms such as Shopify, TikTok Shop, or comparable platforms.
• Strong analytical and financial skills with the ability to translate data into commercial decisions.
• Demonstrated experience leading complex, cross-functional initiatives.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Own the business strategy and operating plan for HyperX.com.
• Develop annual and quarterly priorities across revenue, traffic, conversion, customer experience, and profitability.
• Establish KPIs and operating rhythms to measure performance and identify growth opportunities.
• Serve as central business owner connecting ecommerce strategy with execution across internal teams and external partners.
• Lead onsite merchandising across gaming PCs, displays, headsets, keyboards, mice, microphones, and accessories.
• Optimize product discovery, PDP experiences, promotions, bundles, cross-sell, and upselling.
• Develop strategies to increase PC-to-peripheral attach and overall basket value.
• Partner with marketing teams on SEO, demand generation, lifecycle marketing, creator content, and campaign activation.
• Champion a gamer-first shopping experience from discovery through purchase and post-purchase engagement.
• Translate gamer needs and behaviors into improvements across navigation, search, product education, checkout, and support experiences.
• Integrate community, creator, product-review, and educational content into the buying journey.
• Coordinate HyperX.com ecommerce execution across supported countries and regions.
• Partner with HP Store teams on commerce integration, transactions, fulfillment, and local-market requirements.
• Develop scalable global processes while enabling localization for merchandising, content, promotions, and customer needs.
• Manage ecommerce platform requirements, agency relationships, operational issues, and site releases.
• Identify and develop new commerce models to meet gamers wherever they discover and buy products.
• Advance opportunities across social commerce, creator-led commerce, livestream shopping, AI-assisted shopping, and agentic commerce.
• Partner with product and technology teams to develop personalized product discovery and shopping experiences.
• Build dashboards and reporting to translate site behavior into actionable business decisions.
• Develop business cases and forecasts for new capabilities, campaigns, markets, and technology investments.
• Turn customer behavior and experimentation results into recommendations for HyperX product, marketing, and commercial teams.
• Communicate ecommerce performance, opportunities, risks, and priorities to senior leadership.

Skills

Ecommerce strategy

Growth marketing

D2C/D2G

Analytics

SEO fundamentals

Executive communication

Stakeholder management

Education

Bachelor’s degree or equivalent practical experience

Tools

Shopify

TikTok Shop

Enterprise commerce platforms

Job description

HyperX is seeking a Manager for HyperX.com Direct-to-Gamer Ecommerce to lead strategy, growth, and day-to-day business management of HyperX.com. You will own the end-to-end customer journey, coordinating branding, product discovery, merchandising, promotions, content, and analytics to create a best-in-class gaming destination.

You will partner across HyperX, HP Gaming, HP Store, Marketing, Category, Sales, and external partners to drive profitable growth and gamer engagement.