Direct Sales Representative

True Fitness; Phoenix (AZ); On-site; USD 55,000 - 90,000; Full time

Job summary

True Fitness is seeking a Direct Sales Representative to independently manage customers, sales results, installations, and service within Phoenix and assigned territories.

You will grow the True Fitness brand by establishing and nurturing relationships with YMCA’s, for-profit clubs, JCC’s, Universities, and Key Accounts, leveraging a proven sales background.

If you are enthusiastic about fitness and ready for a new challenge, this is a dynamic opportunity with growth potential.

Qualifications

• Bachelor's degree or equivalent sales experience.
• Proven track record in both B2B and B2C sales with customer-facing roles.
• Strong written and verbal communication; able to educate on features and selling techniques.
• Experience with CRM modules.
• Genuine passion for fitness and promoting wellness.
• Ability to build and maintain relationships with customers and key accounts.
• Willingness to travel extensively within assigned territories.

Responsibilities

• Identify, create, manage customers and leads to meet sales goals.
• Develop in-depth product knowledge and implement sales strategies.
• Cultivate and maintain existing relationships while creating new opportunities.
• Provide product education and sales presentations.
• Track leads and opportunities using CRM.
• Prepare weekly and monthly reports and territorial plan.
• Attend sales meetings and conferences.

Skills

Communication skills

CRM familiarity

Education

Bachelor's degree

Tools

CRM software

Job description

As a Direct Sales Representative for True Fitness, you will independently manage all customer contacts, sales results, installations, and service requirements within the Phoenix, Arizona and assigned territories. The primary focus is to grow the True Fitness brand by establishing and nurturing relationships with YMCA’s, for-profit clubs, JCC’s, Universities, and Key Accounts. This role is an excellent opportunity for a motivated individual with a passion for fitness and a knack for sales to make a significant impact in a dynamic and growing company. If you are enthusiastic about fitness, have a proven sales background, and are ready to take on a new challenge.

Essential Functions and Responsibilities:

• Customer and Lead Management: Identify, create, manage customers, and lead bases to achieve sales goals and objectives.
• Product and Company Knowledge: Develop and maintain an in‑depth understanding of True Fitness products, services, and company culture. Implement company marketing and sales strategies and promotions effectively.
• Business Development: Cultivate and maintain existing business relationships while identifying and creating new business opportunities through new distribution channels.
• Product Education: Provide product education and sales presentations through customer channels.
• CRM Utilization: Utilize the CRM module to track and maintain all sales leads and opportunities.
• Reporting and Planning: Manage an assigned budget, prepare and submit weekly and monthly reports, and create an annual territory plan targeting key accounts and business opportunities to meet forecasted sales revenue.
• Meetings and Conferences: Attend scheduled sales meetings and conferences to stay updated on company strategies and market trends.

Additional Responsibilities:

• Action Plans and Scheduling: Prepare action plans and schedules to identify specific targets and project the number of contacts to be made.
• Lead Follow‑Up: Follow up on new leads and referrals resulting from field activity.
• Customer Service: Ensure quality service to customers through personal involvement.
• Trade Shows and Clinics: Select and coordinate trade shows within budgetary guidelines.
• Sales Monitoring: Monitor sales results for potential improvements and variances from the plan, taking appropriate actions.
• Competitive Analysis: Monitor competitive activity in the market, identifying new competition and changes in competitors' activities.
• Customer Feedback: Identify quality, timeliness, or perceived value problems reported by customers, and address requests for new products and services.
• New Product Rollouts: Effectively implement programs to optimize new product rollouts.
• Customer Relationships: Maintain strong customer relationships and develop programs to attract new customers.
• Market Research: Research, suggest, and assist in expanding the current customer base.
• Marketing Events: Participate in marketing events such as seminars, trade shows, and other marketing events.
• Pricing Structure: Ensure the pricing structure for products and services is competitive, maintaining profitability.
• Product Knowledge: Develop a solid understanding of the merchandise offered and the benefits thereof by studying manuals, literature, videos, and other available sources of information.
• Selling Skills: Demonstrate superior technical selling skills and product knowledge.
• Proposal Presentations: Create and conduct effective proposal presentations and RFP responses that identify prospects' problems and True Fitness solutions.
• Record Keeping: Maintain accurate records of all sales and prospecting activities.
• Industry Trends: Stay current on industry trends.
• Company Policies: Adhere to all company policies, procedures, and business ethics codes.
• Training: Make recommendations for and attend training to keep proficient in all areas of responsibility.
• Lead Generation: Develop a database of qualified leads through referrals, telephone canvassing, face‑to‑face cold calling, email, and networking.
• Delivery Coordination: Coordinate with the Inside Support Team to ensure a smooth delivery and installation process.
• Tactical Planning: Develop a tactical plan to optimize margins and profits.
• Other Duties: Perform any other related or unrelated, unassigned, unspecified, unusual, or special duties assigned by the Director of Direct Sales.

Education and Experience Requirements:

• Educational Background: A Bachelor's Degree or equivalent sales experience.
• Experience: Previous experience in a customer‑facing role, with a proven track record in both B2B and B2C sales.
• Skills: Strong written and verbal communication skills, the ability to educate on product features and selling techniques, and experience with CRM modules.
• Passion for Fitness: A genuine passion for fitness and promoting wellness as a lifestyle.
• Relationship Building: Ability to cultivate and maintain strong relationships with customers and key accounts.
• Travel: Willingness to travel extensively within the assigned territories.

Requirements

TRUE Fitness is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees and do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Please note: TRUE Fitness does not accept unsolicited resumes or candidate submissions from staffing agencies, recruiting firms, or third‑party placement agencies. We do not have agency agreements in place and will not accept responsibility for fees associated with unsolicited candidate referrals. Staffing agencies are asked not to contact our employees or hiring managers regarding recruiting services.