Performance Social Ads Buyer - TikTok & Facebook (Remote)

Impact Scale; Vancouver (WA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first culture

Flexible hours

Competitive salary

Growth opportunities

Training and certifications

Job summary

Impact Scale is seeking a Performance Media Buyer to own planning, execution, and optimization of paid campaigns on TikTok and Facebook. You will partner with creative teams to test concepts, analyze metrics, and scale campaigns to meet KPIs.

The role emphasizes hands-on media buying, data-driven optimization, and collaboration with cross-functional teams. Remote-friendly culture with flexible hours and growth opportunities.

Qualifications

• Experience managing paid social campaigns with a focus on TikTok and Facebook.
• Proven ability to optimize campaigns for ROI and CPA/ROAS targets.
• Strong analytical skills to derive insights from data.
• Experience with tracking and attribution methods (Pixel/UTM).
• Collaboration with creative teams to inform performance.

Responsibilities

• Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations.
• Monitor budgets, pacing, and performance metrics to meet targets.
• Conduct A/B testing on creatives, audiences, placements, and bidding.
• Develop full-funnel paid media strategies aligned with goals.
• Collaborate with product/creative teams on campaign calendars.
• Analyze performance data and present insights to stakeholders.

Skills

Paid social campaigns

TikTok Ads Manager

Facebook Business Manager

Data analysis

A/B testing

Attribution tracking

Tools

TikTok Ads Manager

Facebook Business Manager (Meta Ads)

Google Analytics

Job description

Impact Scale is seeking a Performance Media Buyer to own planning, execution, and optimization of paid campaigns on TikTok and Facebook. You will partner with creative teams to test concepts, analyze metrics, and scale campaigns to meet KPIs.

The role emphasizes hands-on media buying, data-driven optimization, and collaboration with cross-functional teams. Remote-friendly culture with flexible hours and growth opportunities.