Direct Response Marketing Copywriter Focused on Options Trading Education

VNR Verlag für die Deutsche Wirtschaft AG; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading financial publishing company seeks a dynamic Options Trading Copywriter to create compelling content that drives engagement with seasoned traders and finance enthusiasts. Ideal candidates must have a deep love for trading, solid writing skills, and the ability to communicate complex financial concepts clearly and effectively.

Benefits

Paid Time Off

Paid Holidays

Medical Health Insurance

Employee Assistance Program

Qualifications

• Experience with options trading or an active trader is essential.
• Strong understanding of financial markets and terminology.
• Ability to produce high-quality, fast-turnaround content.

Responsibilities

• Develop compelling marketing copy for trading education materials.
• Translate complex financial concepts into actionable content for traders.
• Collaborate with market analysts to create high-impact copy.

Skills

Options Trading

Financial Research

Content Writing

Market Analysis

Compliance Knowledge

Education

Bachelor's degree in Marketing, Communications or related field

Job description

Options Trading Copywriter
Direct Response Marketing Copywriter Focused on Options Trading Education

• Remote
• ASAP
• Full-time
• Permanent

About FinMC:

FinMC is a financial publishing company focused on retail trading education; an ever-changing, exciting and fast-paced environment. We deliver proprietary financial products and compelling content to our growing subscriber base through various marketing channels and specialize in options trading programs that offer trade alert services from a variety of trade experts that this candidate will support.

We don’t just report the news; we empower traders to act on it.

We are a collective team of ~110 employees working in a hybrid environment between “at home” and in our HQ office located near Jacksonville, FL. We're committed to delivering excellence to our diverse subscriber base and thrive in a relaxed yet results-oriented culture.

Core Responsibilities

ONLY Apply If You Are:

• Passionate about the markets, especially options trading. You know your way around the options chain and can explain it WITHOUT Googling.
• Experienced with trading (mainly options trading) or an active trader.
• A quick, critical thinker who thrives on market volatility and can react to the latest news with high-quality, fast-turnaround content.
• Able to collaborate with market experts and translate insights into compelling marketing materials and educational resources.
• Familiar with compliance rules in financial content and can navigate them without compromising creativity.
• BONUS: A seasoned writer with a portfolio that shows you can simplify complex financial topics without losing accuracy.

Job Description:

If you do not have existing personal experience trading options, this position is NOT for you and we ask that you do not apply. You have to love trading and want to make money off of the marketing side of it to be considered for this role. Ultimately this is a writing position, but success in this particular role requires a working understanding of options trading vs a journalist style writer.

We’re looking for a dynamic, market-savvy Options Trading Copywriter to join our coveted copy team. If you know the difference between a bull call spread and a bear put spread, and you can write about it with flair, then we want to hear from you.

If you’re NOT intellectually curious, hard-working, or responsive to constructive feedback, then this position is NOT for you. This role will require the ability to multitask, hit deadlines and be able to quickly pivot when schedules change. It’s a high demand, fast-paced environment that is focused on trading education marketing.

During your initial onboarding, we will train you on the style & structure of our marketing writing. From curating captivating webinar campaigns to engaging upsell/cross-sell opportunities, your role will be pivotal in crafting marketing copy that drives revenue for our financial publishing products focused on trading education. We’re looking for someone highly trainable and highly motivated who can crank out short-form and long-from direct response copy in a fast-paced environment. You should have a joy of writing, a keen eye for detail and excellent communication skills... not to mention a vivid interest or love of finance, the markets and retail trading.

Core Responsibilities:

• Actionable Trading Content:
  • Translate complex financial concepts into clear, actionable content for our audience of seasoned traders and finance enthusiasts.
  • Craft engaging, insightful, and persuasive copy on markets, options trading, and investment strategies.
  • Collaborate with market analysts and trade experts to create high-impact copy that reflects real-time market insights.
  • Adapt quickly to evolving market trends and industry changes, integrating innovative approaches into trading & copywriting strategies.
  • Develop compelling and persuasive copy for marketing materials, emails, landing pages, and promotional campaigns tailored to our trading education products.
  • Edit for content, specifically regarding market/trade/options information, compliance and marketing/CTAs.
  • Tailor copy to resonate with target audiences, utilizing persuasive language and storytelling techniques.
  • Develop a deep understanding of target audience personas to create copy that resonates with their needs, preferences, and pain points.
  • Adapt copywriting style and messaging for various channels and platforms, ensuring consistency and effectiveness across diverse mediums based on data-driven insights to enhance campaign effectiveness.
• Research and Compliance:
  • Ensure compliance with regulatory standards and industry best practices in financial communications.
  • Conduct in-depth research on financial market trends, trading strategies, and investment concepts to inform and enrich copywriting efforts.
  • Stay updated on market developments and industry trends to integrate relevant insights into copy.
  • Research and engage with competitor programs to draw insights to incorporate into future marketing campaigns and copy.
  • Engage in continuous learning and professional development to enhance skills related to trading education and stay updated on market nuances.
• Data Analysis and Optimization:
  • Collect and monitor readership statistics for assigned franchises/programs.
  • Regularly analyze campaign performance metrics to measure the effectiveness of marketing efforts.
  • Interpret data analytics and performance metrics to make data-driven decisions for optimizing copy effectiveness.
  • Utilize insights to refine strategies, optimize copy and call-to-action mechanisms, and improve overall engagement and conversion rates.
  • Adapt and refine copy based on performance metrics and A/B testing to optimize conversion rates.
• Work closely with cross-functional teams including marketing, editorial and creative teams to ideate and execute campaigns that resonate with our audience and drive conversions.
• Provide valuable input during brainstorming sessions and contribute to a collaborative and innovative work environment.
• Coordinate with Copy team (and gurus) on editorial topics and market trends that fit with what they are actively promoting
• Identify revenue opportunities through innovative campaigns, special renewals, and new approaches, contributing to the financial success of our initiatives.

Requirements

R equirements:

• Must LOVE the markets, trading, finance and want to grow knowledge/experience in these areas
• Strong understanding of financial markets, options trading, and related terminology
• Must be able to work independently in a remote environment, especially to self-check work and troubleshoot any issues
• Flexibility to adapt to changing priorities and tight deadlines
• Ability to work in a very fast-paced and constantly changing environment
• Excellent communication skills and the ability to work collaboratively in a team environment.
• Willingness to maintain a revenue-oriented and customer-obsessed focus with
• Strict adherence to compliance guidelines and regulatory requirements
• Express legitimate joy for writing, research and marketing
• Strong attention to detail and solution-driven mentality using creative problem solving
• Strong and self-managed organizational, time management, and analytical skills
• Creative thinker who can ideate and experiment with new approaches to content marketing.
• Ability to work collaboratively in a fast-paced environment, adhering to deadlines and adapting to feedback.
• Proven track record of creating and executing successful content-driven marketing campaigns that have resulted in increased brand awareness, engagement, and conversion rates a plus.
• Familiarity with direct-response marketing principles and strategies a plus.
• Bachelor's degree in Marketing, Communications, or a related field a plus
• Normal working hours are 9AM-5PM, Monday-Friday, remote

Work Remote

Paid Time Off

Paid Holidays

Medical Health Insurance

Employee Assistance Program

Interested?

What to Expect - Initial 30 Days:

Week 1:

• Introduction to the team and key stakeholders.
• Deep dive Immersion in our brands, mission, company's trading education products, gaining an understanding of our target audience and market positioning.
• Familiarization with internal tools, platforms, messaging guidelines and ongoing marketing campaigns.
• Begin self-guided, in-depth video training series with daily written follow-up/recaps to Copy Chief while conducting short quizzes to validate information and conceptual understanding.

Week 2:

• Continue self-guided, in-depth video training series with daily written follow-up/recaps to Copy Chief while conducting short quizzes to validate information and conceptual understanding.
• Participate in project kick-off meetings to gain insights into expectations and deliverables.
• Participate in live webinars throughout the week by internal brands to observe and take notes of copy call outs.
• Review current content strategy and campaigns.

Week 3:

• Work on first full project using a control copy package (campaign) as a base guideline
• Take ownership of specific tasks and related responsibilities.
• Communicate with project stakeholders to ensure alignment and timely delivery.
• Shadow senior copywriters and participate in brainstorming sessions to understand our copywriting processes.

Week 4:

• By the 4th week, the Options Trading Copywriter should have developed a solid understanding of our company's processes, guidelines, and expectations. They should be able to work independently on assigned projects, demonstrating proficiency in required tasks/responsibilities.
• While occasional guidance and input from Copy Chief will still be required, they should be capable of delivering high-quality work that aligns with our brand identity and objectives.

What to Expect - Recruiting Process:

• Step 1: Apply to job posting with resume and cover letter or email to [e-mail] ; we will vet resumes to ensure all qualifications are met (within 48 hours upon receipt)
• Step 3: “Round 1” video Zoom interview with HR Exec (30 mins)
• Step 4: Complete [unpaid] assessment assignment (24 hours)
• Step 5: “Round 2” video Zoom interview with Copy Chief (30-45 mins)
• Step 6: Final interview with Copy Chief, Copy Team and/or Publisher, if applicable (45-60 mins)