Digital Copywriter - Direct to Consumer

Carhartt, Inc.; Dearborn (MI); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading company in outdoor apparel is seeking a Digital Copywriter for D2C and Amazon channels. This role focuses on developing full-funnel messaging, ensuring brand voice consistency and collaborating with cross-functional partners. Ideal candidates will have 5+ years of marketing copywriting experience in digital platforms and a strong creative portfolio.

Qualifications

• 5+ years of advertising/marketing copywriting experience across digital media.
• Strong creative portfolio with integrated campaign work.
• Experience writing for both ecommerce and retail spaces.

Responsibilities

• Develop copy for critical moments of the consumer journey.
• Drive full funnel messaging to enhance brand awareness.
• Maintain brand voice consistency across channels.

Skills

Advertising copywriting

Marketing

Creative problem-solving

Communication

Organizational skills

Education

Bachelor's degree in communications, marketing, advertising, or related discipline

Job description

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Department: Marketing

Reports To: Manager of Social & Digital Copywriting
Job Classification: Remote
FLSA Status: Exempt

Job Band: Professional

Summary

The Digital Copywriter – D2C/Amazon position creates full-funnel messaging across Carhartt D2C channels and our wholesale partner Amazon. This position works closely with cross-functional partners in Marketing to deliver best-in-class work on-time, on budget, and always on-brand.

We Are All Leaders at Carhartt

In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.

Responsibilities

• Develop copy specific to the critical moments of the consumer journey throughout the digital eco-system.
• Drive cohesive full funnel messaging to drive awareness, consideration and consideration.
• Craft cohesive messaging across all Carhartt D2C channels as well as for our wholesale partner Amazon.
• Serve as a protector of the Carhartt brand voice while adhering to and enforcing brand standards and guidelines.
• Maintain consistency of story and ensure messaging aligns at all points along the consumer journey.
• Deliver branded, cross category copy in support of strategic initiatives such as durability, fit, etc.
• Attend and actively contribute to relevant project and production meetings
• Be comfortable presenting creative to our partners in marketing as well as leadership
• Collaborate with external agency partners when applicable to deliver consistent and efficient results on time and on budget.
• Remain current on industry and cultural trends to help Carhartt relating to advertising, copywriting, and social.

Education

• Bachelor's degree in communications, marketing, advertising, or related discipline or equivalent years of work experience may be considered in lieu of degree or portfolio school.

Required Skills and Experience

• 5 or more years of advertising/marketing copywriting experience across all digital media platforms, with specific expertise in Amazon.
• Ideal candidate has previous experience writing for both the ecommerce and retail spaces.
• Strong creative portfolio with fully-integrated campaign work.
• Excellent communication, organizational, and problem-solving skills, thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines.
• Team player with willingness to pitch-in on occasional quick-turn assignments and unforeseen needs.
• Ability to address content challenges as they relate to video, digital spaces, and retail environments.

Working Conditions

• Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required.
• Willing to work some weekends if necessary.
• Traveling for production (potentially up to 20%).
• This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
• Carhartt is a tobacco free workplace.
  

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Nearest Major Market: Dearborn
Nearest Secondary Market: Detroit