Lead Digital Copywriter

Carhartt, Inc.; Dearborn (MI); Remote; USD 75,000 - 100,000; Full time

Job summary

Carhartt, Inc. is seeking a Lead Digital Copywriter to spearhead messaging across D2C channels, particularly for the Carhartt Reworked initiative. This role requires extensive experience in advertising copywriting, collaboration with marketing teams, and strong organizational skills. As a remote position, it includes occasional national travel for special events, offering a dynamic opportunity for a creative professional committed to maintaining brand standards.

Qualifications

• 8+ years of experience in digital media copywriting.
• Strong portfolio of integrated campaigns.

Responsibilities

• Lead copywriting for Carhartt Reworked and other D2C messaging.
• Maintain brand consistency and collaborate with partners.

Skills

Advertising/Marketing Copywriting

Creative Portfolio

Communication Skills

Organizational Skills

Problem-Solving Skills

Project Management Skills

Education

Bachelor's degree in communications, marketing, advertising, or related discipline

Job description

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Department: Marketing

Reports To: Sr. Manager, Brand Creative Content
Job Classification: Remote
FLSA Status: Exempt

Job Band: Professional

Summary

The Lead Digital Copywriter position is responsible for creating full-funnel copy across all D2C channels while leading the messaging for Carhartt Reworked, the recommerce initiative started in 2023. This position works closely with cross-functional partners in the Marketing and Social teams to deliver best-in-class work on-time, on budget, and always on-brand.

Responsibilities

• Serve as lead copywriter on Carhartt Reworked, creating messaging for all channels including Reworked.Carhartt.com, email, retail, paid social, DR, and PMAX.
• Create copy for Carhartt brand-side D2C monthly full-funnel messaging needs.
• Develop messaging for internal communication needs.
• Maintain consistency of brand tone and voice across all D2C channels and between the Carhartt and Carhartt Reworked brands to ensure alignment at every touchpoint.
• Collaborate with cross-functional partners to better understand the business challenges and goals to help inform messaging while providing input on messaging strategy and briefs.
• Concept and help produce larger seasonal brand and product campaigns.
• Present creative work to Marketing, Media, Product, and Leadership.
• Work with internal and external agency partners to deliver consistent and efficient results on time and on budget.
• Fearlessly defend the Carhartt brand voice while adhering to and enforcing brand standards and guidelines.
• Remain current on all advertising, social, and cultural trends and how it may affect future creative.
• Mentor junior and mid-level creatives.

Education

• Bachelor's degree or Portfolio School in communications, marketing, advertising, or related discipline or equivalent years of work experience may be considered in lieu of degree.

Required Skills and Experience

• 8+ years of advertising/marketing copywriting experience across alldigital media platforms. Ideal candidate has previous experience writing for both the ecommerce and retail spaces.
• Strong creative portfolio with fully-integrated campaign work – examples of full-funnel D2C messaging a plus.
• Excellent communication, organizational, and problem-solving skills, thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines.
• Team player with willingness to pitch-in on occasional quick-turn assignments and unforeseen needs.
• Stay up-to-date on news, trends, and other issues related to all social media channels.

Working Conditions

• Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required.
• Willing to work some weekends if necessary.
• National travel required (up to 20%).
• This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
• Carhartt is a tobacco free workplace.

Nearest Major Market: Dearborn
Nearest Secondary Market: Detroit