Direct Response Copywriter (VSLs)

Eyeball Factory; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Performance-based bonus

Job summary

Eyeball Factory, a performance marketing and creative agency for DTC brands in health, wellness, supplements, and skincare, is seeking a skilled VSL copywriter. You will craft 3–10 minute script storytelling that hooks, leads, and closes, and will also adapt copy for shorter formats and landing pages.

You will base your work on real customer research and VOC data, study winning VSLs, and iterate as results come in.

Qualifications

• Proven direct response copy experience with paid traffic
• VSL scripts that went live
• Portfolio with measurable results
• Daily use of Claude/ChatGPT or equivalent

Responsibilities

• Write VSL scripts end to end: hook, lead, story, mechanism, proof, offer, close
• Create variations and new angles for different audiences
• Collaborate with video team to ensure production-ready scripts
• Mine reviews, forums, and VOC data for authentic language

Skills

Direct response copy

VSL script writing

Research-driven copy

AI-native copywriting

Fast and iterative drafting

Tools

Claude

ChatGPT

Job description

< p>Eyeball Factory is a performance marketing and creative agency for DTC brands in health, wellness, supplements, and skincare. We produce the full funnel — ads, advertorials, and VSLs — measured in one thing: sales from cold traffic. The founders have built and exited their own e-commerce brands and write copy themselves; you will be working with people who know the craft. p>

The role

You will write video sales letter scripts for our clients — 3 to 10 minute VSLs that run as paid traffic and carry the whole funnel. Hooks, leads, unique mechanisms, proof stacks, offers, closes. Plus the shorter formats around them: ad scripts, advertorials, and landing copy when needed.
This is a craft role. You will work from real customer research and VoC data, study winning VSLs in the niche, and iterate based on what the ad account says — not what feels clever. Your copy gets produced, launched, and measured within weeks.
Remote · Full-time · US (EST) working-hours overlap required · Base salary + performance bonus

Who you are

• A student of direct response. You have studied the greats — you know what a lead is, why the mechanism matters, and how an offer is built. Hopkins, Sugarman, Halbert, Agora-style structure — this is your world.
• Hook-obsessed. You know the first 15 seconds decide everything, and you write 20 hooks to find the one.
• Research-driven. Your copy starts in customer reviews, forums, and VoC data — not in your imagination.
• Numbers-aware. You want to see hold rates, CTRs, and conversion data on your own work, and you revise based on them.
• AI-native. You use Claude, ChatGPT, and similar tools daily to research, draft, and iterate — while keeping the judgment human.
• Fast and coachable. You ship drafts quickly, take direct feedback without ego, and revise fast.

What you will own

VSL scripts

• Write VSL scripts end to end: hook, lead, story, mechanism, proof, offer, close.
• Write variations: new hooks and leads on winning bodies, new angles for new audiences.
• Work with our video team so the script survives production intact.
• Mine reviews, surveys, forums, and competitor funnels for the language customers actually use.

Supporting formats

• Ad scripts and static ad copy congruent with the VSL.
• Advertorials and landing copy when the funnel needs them.

Iteration

• Review performance with the media buying team: where viewers drop, what converts.
• Treat every launch as a test — log learnings so the next script starts smarter.

Must-haves

• Experience — Proven direct response copy experience with work that ran as paid traffic
• VSLs — Have written VSL scripts (or equivalent long-form sales copy) that went live
• Portfolio — Samples you can share and results you can speak to
• AI — Daily use of Claude, ChatGPT, or equivalent in your workflow
• Availability — Remote, with working hours that overlap US Eastern Time (EST)

Nice to have

• Health, wellness, supplements, or skincare niche experience
• Advertorials, listicles, and quiz funnels
• Awareness of Meta/TikTok compliance for health claims

This is not for you if

• You write 'brand copy' and call it direct response.
• You've never watched a VSL all the way through, taking notes.
• You defend a draft instead of testing it.
• You need a week for a first draft.

Your first 90 days

• 0–30 — Deep in the research docs; first hooks and ad scripts live; first VSL drafted
• 31–60 — First full VSL produced and running; iterating on drop-off data
• 61–90 — Owning VSL output across clients; your scripts beating the controls they replaced