Direct Response Copywriter — Health & Longevity Growth

Immortals; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Immortals is seeking a direct response copywriter for the Blueprint team. You will craft persuasive offers and multi-channel copy for supplements, adhering to health and regulatory guidelines.

You’ll lead cross-functional work with product marketing, R&D, and legal to ensure compelling, compliant messaging. You’ll distill product stories into clear copy lines, create testable hypotheses, and drive funnel performance across ads, landing pages, and content formats.

Qualifications

• 3–5 years of agency or in-house copywriting for 8–9 figure brands.
• Proven ability to improve conversions, ROI, and campaign effectiveness.
• A strong portfolio with long-form and short-form copy, ads, landing pages, and listicles.
• Experience using structured research to identify triggers, messages and angles.
• Familiarity with AI tools to accelerate copy and testing.

Responsibilities

• Craft hooks, stories, and arguments to outperform controls.
• Develop new claims and mechanisms while ensuring compliance.
• Create personas and uncover consumer insights for copy hypotheses.
• Use research and surveys to test copy hypotheses and optimize messaging.
• Identify funnel gaps and improve copy for ROAS and LTV.
• Collaborate with legal, R&D, design, and media buyers to align voice.
• Leverage AI to accelerate drafts and build writing frameworks.

Skills

Conversion optimization

Copywriting

AI tools

Regulated industry writing

Portfolio exemplars

Research framework

UGC collaboration

Agency/in-house experience

High-growth brands

Health/wellness domain

Tools

Claude

ChatGPT

Job description

Immortals is seeking a direct response copywriter for the Blueprint team. You will craft persuasive offers and multi-channel copy for supplements, adhering to health and regulatory guidelines.

You’ll lead cross-functional work with product marketing, R&D, and legal to ensure compelling, compliant messaging. You’ll distill product stories into clear copy lines, create testable hypotheses, and drive funnel performance across ads, landing pages, and content formats.