Direct Marketing Strategy & Governance Lead

AutoZone; Memphis (TN); On-site; USD 95,000 - 125,000; Full time

Job summary

AutoZone in Memphis, TN, seeks an Associate Manager, Direct Marketing to lead strategic planning and governance for enterprise customer communications across email, SMS, push, and direct mail. You will translate priorities into integrated campaigns, partner with Merchandising, Loyalty, Creative, Analytics, Digital, and IT, and establish scalable, customer-led marketing processes.

The role focuses on governance standards, campaign planning, and cross-channel orchestration to drive engagement,

Qualifications

• Bachelor's degree or equivalent experience required.
• 5+ years of CRM, direct marketing, lifecycle marketing, or integrated marketing experience.
• Experience developing marketing strategies and communication plans.
• Experience leading cross-functional projects and initiatives.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Ability to influence without direct authority.
• Strong analytical and strategic thinking capabilities.

Responsibilities

• Lead enterprise direct marketing strategy development for promotional, lifecycle, and customer engagement initiatives.
• Translate business objectives into integrated plans across email, SMS, push, direct mail, and future channels.
• Develop modular communication strategies and reusable customer experience frameworks.
• Own the enterprise direct marketing calendar and planning process; develop briefs and recommendations for major initiatives.
• Lead customer journey planning and communication orchestration efforts; coordinate cross-functional prioritization.
• Establish governance standards and campaign planning processes; ensure alignment with KPIs and operating principles.

Skills

CRM experience

Direct marketing

Lifecycle marketing

Integrated marketing

Cross-functional collaboration

Project management

Analytical thinking

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, related field, or equivalent years of experience

Job description

AutoZone in Memphis, TN, seeks an Associate Manager, Direct Marketing to lead strategic planning and governance for enterprise customer communications across email, SMS, push, and direct mail. You will translate priorities into integrated campaigns, partner with Merchandising, Loyalty, Creative, Analytics, Digital, and IT, and establish scalable, customer-led marketing processes.

The role focuses on governance standards, campaign planning, and cross-channel orchestration to drive engagement,