Sports Sponsorship Activation Manager

AutoZone, Inc.; Memphis, Northern (TN, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

AutoZone, Inc. is seeking an Assistant Marketing Manager to lead planning, activation, analysis and reporting of local marketing initiatives, including high-profile sports sponsorships.

You will serve as the key liaison with cross-functional teams such as internal marketing, partners, store operations, and agencies to ensure successful activation. The role requires coordinating content for sponsorship assets, managing on-site activations, and delivering a best-in-class experience for customers

Qualifications

• Bachelor’s degree in business, marketing or communications.
• Minimum 3+ years of work experience.
• Experience in project management and events/sports marketing is a plus.
• Ability to work nights and weekends as required for program events.

Responsibilities

• Lead planning, activation, analysis and reporting of local marketing initiatives and sponsorships.
• Coordinate with cross-functional teams including internal marketing, merchants and store operations.
• Oversee event planning, vendor coordination and post-event evaluation.
• Manage volunteers and on-site activation logistics for events.

Skills

Project management

Event coordination

Communication skills

Team collaboration

Detail-oriented

Problem solving

Flexibility

Time management

Education

Bachelor’s degree in business, marketing or communications

Tools

MS Office

Excel

PowerPoint

Word

WorkFront

Job description

AutoZone, Inc. is seeking an Assistant Marketing Manager to lead planning, activation, analysis and reporting of local marketing initiatives, including high-profile sports sponsorships.

You will serve as the key liaison with cross-functional teams such as internal marketing, partners, store operations, and agencies to ensure successful activation. The role requires coordinating content for sponsorship assets, managing on-site activations, and delivering a best-in-class experience for customers