Direct Mail Lead

OpenTalent; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Tilt is seeking a Direct Mail Lead to own the strategy, testing, and profitability of the direct mail channel for card growth. You'll work with credit, product, analytics, and vendors to optimize audience targeting, offers, and unit economics at scale.

You will partner with cross-functional teams to balance risk and value, while building a robust test-and-learn engine and measuring impact on activation, spend, and retention.

Qualifications

• Hands-on experience running direct mail for lending products, ideally credit cards.
• Strong analytical mindset with ability to evaluate funnel performance and unit economics.
• Familiarity with prescreened acquisition strategies and policy implications.

Responsibilities

• Own the direct mail channel strategy, including targeting, prescreen criteria, offers, testing roadmaps, and scale plan.
• Drive profitable acquisition by balancing approval rates, losses, and customer value.
• Design and execute structured tests across audience segments, offers, creative formats, and cadence.
• Collaborate with product to align mail offers and messaging with card value propositions.
• Manage end-to-end execution: campaign planning, vendor coordination, and in-market performance.
• Advocate for customers by ensuring clear, compliant mail creative and expectations.

Skills

Direct mail

SQL

Python

Prescreening

Cross-functional

Job description

Join the Tilt team

At Tilt , we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide , we're not just changing how people access financial products - we're creating a new credit system that backs the working, whatever they're working toward.

The Opportunity: Direct Mail Lead

This role sits at the heart of Tilt 's card growth engine, leading one of our newest credit card acquisition channels: Direct Mail.

As the Direct Mail Lead , you'll focus on the strategy, execution, and performance of Tilt 's direct mail program - from audience targeting and offer strategy to creative testing and unit economics. You'll play a critical role in scaling profitable growth for our Card business by unlocking the potential of a direct mail program.

You'll partner closely with credit, product, analytics, and external vendors to ensure our direct mail programs drive strong customer outcomes and sustainable unit economics at scale.

How You’ll Make an Impact

Own the channel: Define and lead Tilt 's direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.

Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.

Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.

Influence product success: Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.

Manage execution end-to-end: Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.

Be the customer advocate: Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.

See the full picture: Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.

Why You're a Great Fit

You have hands-on experience running direct mail for lending products, ideally credit cards.

You're deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics.

You understand prescreened acquisition strategies , and how marketing and credit policy intersect.

You're highly autonomous and organized, comfortable owning execution of an end-to-end channel.

You're a clear, confident communicator who can influence across marketing, credit, product, and operations.