Direct Mail Specialist

DeWinter Group; Mountain View (CA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

DeWinter Group in Mountain View, CA is seeking a Direct Mail Specialist to lead end-to-end direct mail initiatives, collaborating with product, analytics and design to craft messages that resonate with financial services audiences.

The role is onsite in Mountain View with remote flexibility, involves managing external agencies, ensuring campaigns deliver measurable ROI and continuous optimization in a fast-paced marketing environment.

Qualifications

• Proven success in direct mail marketing for credit card or lending products.
• Strong strategic thinking and creative problem-solving abilities.
• Excellent project management skills with a track record of meeting deadlines.
• Effective communication skills for cross-functional collaboration.
• Familiarity with analytics tools to evaluate campaign performance.
• Ability to work independently while managing multiple initiatives.

Skills

Direct mail marketing

Strategic thinking

Project management

Cross-functional collaboration

Analytics tools

Independent work

Education

Bachelor's degree in Marketing or related field

Job description

Direct Mail Specialist

Unlock the potential of targeted marketing as a brand-focused Direct Mail Specialist, shaping innovative campaigns that drive engagement and results. This pivotal role offers the opportunity to lead end-to-end direct mail initiatives, collaborating across teams and external agencies to craft compelling messages that resonate with specified audiences. As a core driver of growth through direct mail, you'll influence the development, execution, and optimization of campaigns that have measurable ROI, all within a dynamic and fast-paced environment.

Required Skills:

• Proven success in direct mail marketing, especially for credit card or lending products
• Strong strategic thinking and creative problem-solving abilities
• Excellent project management skills with a track record of meeting deadlines
• Effective communication skills for cross-functional collaboration
• Familiarity with analytics tools to evaluate campaign performance
• Ability to work independently while managing multiple initiatives

Nice to Have Skills:

• Experience collaborating with external agencies
• Knowledge of industry best practices and trends in direct mail marketing
• Background in digital marketing integration

Preferred Education and Experience:

• Bachelor's degree in Marketing, Marketing Communications, or a related field
• 3+ years of experience in direct mail or direct marketing roles, particularly within financial services or credit products

Other Requirements:

• Ability to work onsite in Mountain View, CA, with remote flexibility
• Strong relationships with external vendors and internal teams such as product, analytics, and design
• Passion for innovation and continuous improvement in marketing strategies