Direct Mail Growth Lead — Analytics & Campaigns (Remote)

Point; United States; On-site; USD 119,900 - 175,350; Full time

Benefits offered by this job

Generous health benefits

Unlimited PTO

Remote-friendly with in-person option

Equity and 401K

Job summary

Point is a remote-first company transforming homeownership through a data-driven direct mail prescreen program. You will oversee the highest-volume marketing channel, manage multiple print and data vendors, and work with Data Science to optimize targeting and spend.

This role requires leadership across creative, operations, and analytics to drive scalable growth. You will design experiments, test new strategies, and partner with Analytics and AI teams to translate insights into measurable

Qualifications

• 7+ years of growth, performance, or analytics-focused marketing.
• 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces per month).
• Proven success owning growth initiatives with substantial marketing budgets.
• Deep analytical skills to interrogate datasets and translate findings into strategy.
• Experience partnering with Data Science, Analytics, and AI teams for targeting and forecasting.
• Ability to lead end-to-end testing and experimentation roadmaps.

Responsibilities

• Direct Mail Strategy & Execution: scale the direct mail prescreen program and test new data sources.
• Detailed Performance Analytics: perform hands-on analysis, write SQL, measure ROI, optimize KPIs.
• Partnership with Data Science: collaborate on prescreen criteria, audience scoring, and model validation.
• Vendor & Partner Management: manage print, data, and agency vendors with clear SLAs.
• Experimentation: design controlled experiments on creative, targeting, and offer construction.
• Creative Development & Testing: lead briefs and ensure messaging accuracy and branding.
• Project & Budget Management: oversee multi-workstream operations and allocate budget.

Skills

Growth marketing

Analytics

Direct mail

Vendor management

Experimentation

Cross-functional collaboration

Strategic thinking

Project management

Tools

SQL

Job description

Point is a remote-first company transforming homeownership through a data-driven direct mail prescreen program. You will oversee the highest-volume marketing channel, manage multiple print and data vendors, and work with Data Science to optimize targeting and spend.

This role requires leadership across creative, operations, and analytics to drive scalable growth. You will design experiments, test new strategies, and partner with Analytics and AI teams to translate insights into measurable