Direct Mail Channel Execution - Market Information Specialist

Bank of America; Newark (DE); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Discretionary incentive eligible

Annual discretionary award

Benefits eligible

Job summary

Bank of America is seeking a detail‑oriented professional to support the Channel Management & Delivery team in executing enterprise direct mail marketing initiatives. The role involves assisting with multiple monthly campaigns, collaborating with marketing partners and creative vendors, and using data to drive ongoing improvements.

The ideal candidate has 2–5+ years in direct marketing, understands HTML logic, and can manage competing priorities in a fast-paced matrix organization while

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
• Excellent oral and written communication skills.

Responsibilities

• Support strategy, development, and delivery of enterprise direct mail marketing.
• Assist with coordinating multiple monthly campaigns and work with business partners to drive creative execution elements.
• Leverage data to support and deliver ongoing improvements and efficiency.

Skills

Direct marketing

HTML knowledge

Organizational skills

Problem solving

Communication skills

Vendor management

Adaptability

Attention to detail

Multitasking

Education

High School Diploma / GED

Job description

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role‑specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description

This job is responsible for contributing to the execution and continuous improvement of operational and strategic initiatives. Key responsibilities include performing limited coding, testing, and metadata management to drive cross-channel client & prospect eligibility, targeting, and platform enablement under guided supervision. Job expectations include interacting primarily with internal team, providing support for platforms and operations.

The Channel Management & Delivery team has an open position to support the strategy, development, and delivery of enterprise direct mail marketing. We are looking to have a dynamic, detail‑oriented professional join our team to bring direct mail campaigns & innovations to market. This role will be responsible for supporting multiple monthly campaigns, working with business partners to drive all creative execution elements. This role will leverage data to support & deliver ongoing improvements. The ideal candidate should be highly organized, detail oriented, with an ability to work in fast paced environment and adhere to critical due dates and timelines. The ideal candidate should also be comfortable interacting with both marketing and agency partners to drive creative development.

Required Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.


• Knowledge of direct mail tactics and creative development for direct mail marketing.


• Understanding of HTML with ability to read/write logic statements.


• Strong organization skills and consistent attention to detail.


• Demonstrated ability to identify, analyze and solve problems.


• Understanding rules and regulations that govern mail marketing.


• Experience working with creative vendor partners


• Self‑motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast‑paced, matrix organization.


• Excellent oral and written communication skills.

Desired Qualifications

• Experience working with creative teams and production vendors


• Project management experience in a marketing or operations setting

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift

1st shift (United States of America)

Hours Per Week

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)

• Pay and benefits informationPay range$80,000.00 - $100,000.00 annualized salary, offers to be determined based on experience, education and skill set.


• Discretionary incentive eligible


• This role is eligible to participate in the annual discretionary plan


• Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.


• Benefits


• This role is currently benefits eligible.


• We provide industry‑leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.