Dir, Omni-channel Retail Marketing

YUM; Plano (TX); Hybrid; USD 165,000 - 208,000; Full time

Benefits offered by this job

Competitive salary and benefits

Global brand exposure

Job summary

KFC in Plano, Texas seeks a Dir, Omni-channel Retail Marketing to lead the omnichannel sales vision and global brand strategy, driving same-store growth through scalable initiatives across international units. This role will manage a sizeable media/merchandising budget and partner with external consultants to address pricing, inflation, and supply chain challenges.

You will collaborate with cross-functional teams, including Food Innovation, and influence senior leadership with data-driven

Qualifications

• BS/BA in Marketing or related field.
• 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media.
• Experience driving global marketing strategy across international markets and audiences.
• Experience in modern marketing including traditional, digital, and mobile channels.
• Ability to influence senior leadership and gain buy-in.
• Strong communication, collaboration, and project management skills.

Responsibilities

• Create strategic plans for globally scalable, locally relevant retail branding.
• Own global retail brand strategy including pricing, promotions, and omnichannel media.
• Share best practices across markets to optimize promotional calendars.
• Manage budget for media and merchandising across digital and in-restaurant channels.
• Collaborate with Food Innovation to position new menu items and drive engagement.
• Influence channel value through data, trends, and technology insights.

Skills

Strategic marketing leadership

Global omnichannel marketing

Brand strategy and management

Pricing and value strategy

Data-driven decision making

Cross-functional influence

Communication with senior leadership

Education

BS/BA in Marketing or related field

Master’s degree or MBA

Job description

It all started with one cook who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.

Dir, Omni-channel Retail Marketing

KFC

Hybrid

What You Will Be Serving Up:

This role will create KFC’s omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand’s international business units.

Here’s How You Will Spice Things Up:

• Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
• Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
• Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
• Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
• Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
• Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
• Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
• Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
• Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
• Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results
• Coach and develop next generation of brand leaders

What You Bring to the Table:

• Education/Certifications
• Preferred:
  • Master’s degree or MBA
• Required:
  • BS/BA in Marketing or related field
• Experience
• Preferred:
  • Prior experience with food and beverage industry
  • Prior media experience
• Required:
  • 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands
  • History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments
  • Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy
  • Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in
  • Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration
  • Expert communication skills with demonstrated ability to influence and inspire others without direct control
  • Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment
  • Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference
  • Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations

What’s In It for You:

• Competitive salary and benefits package.
• Opportunity to innovate within a global brand and make a significant impact.
• Collaborative, fast-paced work environment with a focus on professional growth and development.

Salary Range: $164,500 - $207,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.