Dir, Marketing Analytics & Testing

Farmers Insurance; United States; Hybrid; USD 150,000 - 250,000; Full time

Benefits offered by this job

401(k)

Medical

Dental

Vision

Life Insurance

Paid Time Off

Tuition Assistance

Job summary

Farmers Insurance seeks an experienced analytics leader to act as the analytics lead and thought partner for Enterprise Marketing. You will guide a team of analysts, delivering actionable insights to enable data‑driven decisions and measurable improvements across marketing channels.

You will mentor the team, foster a culture of experimentation, and work with stakeholders to align business requirements with analytic strategies and outcomes.

Qualifications

• 10+ years of related experience in analytics or data science.
• 3+ years leadership experience.
• P&C insurance experience preferred.

Responsibilities

• Oversees prioritization, design, and execution of marketing analytics and testing.
• Lead and coordinate full funnel learning agenda with analytics counterparts.
• Use data to optimize campaign effectiveness and drive profitable growth.

Job description

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head‑on, learn from every experience and measure our impact on the customers who trust us.

Join an award‑winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

Serves as the analytics lead and thought partner for Enterprise Marketing. Leads a team of analysts with a curiosity and a passion for testing and learning. Provides vision and leadership to deliver actionable insights and enables data-driven decisions through data analytics and data science.

Essential Job Functions

• Oversees the prioritization, design, and execution of marketing analytics and testing.
• Lead and coordinate the full funnel learning agenda in collaboration with analytics counterpart.
• Uses data and analytics to recommend ways to optimize campaign effectiveness and maximize profitable growth through actionable data-driven insights.
• Facilitates discussions with stakeholders to ensure alignment of business requirements and prioritization.
• Provides analytic thought partnership, data mine, and surface actionable insights to optimize Marketing activities.
• Continually develops the Marketing Analytics team into strategic and valued thought partners of marketing, who are passionate about analyzing and optimizing marketing performance.
• Fosters a sense of insatiable curiosity.
• Coaches, mentors, and inspires the team to develop their skills to reach their full potential.
• Applies advanced analytics and data science to marketing including develop and optimize methodologies to measure effectiveness of campaigns across multiple channels; optimize reach & frequency; employ multitouch attribution; media mix modeling; predictive modeling, and propensity-to-buy modeling.
• Promotes a culture of continuous test-and-learn within marketing.
• Facilitates the design, measurement, and reporting of all tests, leveraging A/B and multivariate methodologies, and focusing on incremental impact delivered by marketing activities.
• Ensures results, learnings, and next steps are shared objectively and broadly.
• Performs cost benefit analysis to help inform decisions.
• Coordinates with the Data & Reporting and IT teams on any data integrity issues, and when selecting analytic tools and software.
• Stays well-informed of industry trends and educates the team on topics such as MarTech, data governance and new techniques in data strategy and data science.
• Communicates meaningful insights through compelling storytelling, data visualization, tailored and contextualized to the target audience.
• Delivers presentations to senior leaders in a concise manner that supports decision making.
• Establishes relationships and collaborates with partners around the enterprise such as Distribution, Product, and IT.
• Performs other duties as assigned.

Education Requirements

• Bachelors degree in related field required.

Experience Requirements

• 10+ years of related experience required.
• 3+ years leadership experience required.
• P&C insurance experience preferred.

Additional Qualification

• Possesses strong technical aptitude.
• Ability to use advanced statistical/Machine Learning concepts including Regression, GLMs, Decision Trees, Ensemble Modeling, Clustering, SVM. Familiarity with at least one statistical/modeling package such as Python, R and/or SAS). Familiar with data management programming SQL.
• Excellent organizational skills. Develops and delivers effective presentations.
• Strong verbal communication and listening skills.
• Strong written communication skills.
• Demonstrated project management skills.
• Demonstrated time management and priority setting skills.
• Possesses a high degree of initiative.
• Intellectually curious, impact-driven, persistent, and is confident with sharing opinions and recommendations.
• Demonstrated analytical skills.
• The ability to present data analytics interpretation to key stakeholders and senior leadership in a non-technical way.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
  o CA Only: $146,925 - $249,700
  o CO & ME:$137,775 - $215,490
  o HI/IL/MN/VT Only:$137,775 - $230,560
  o MA Only:$137,775 - $230,560
• o MD & VA:$137,775 - $230,560
  o DC/NJ/NY/OH Only: $137,775 - $249,700
  o Albany County, NY/Cleveland, OH: $146,925 - $215,490
  o WA Only: $137,775 - $262,000
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

Job Location(s): R_US - United States

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.