Dir. Lifecycle Marketing

Halo Collar; United States; Remote; USD 155,000 - 165,000; Full time

Benefits offered by this job

Medical, Dental, and Vision plans

Company-paid Long-Term Disability

401(k) with Company Match

Paid Time Off

Halo gear + Product Testing

Remote work from anywhere in the U.S.

Dog-loving team

Job summary

You will collaborate with Product, Data, Creative, and Customer Success to design, test, and optimize lifecycle programs, reporting results to executives and steering continuous improvement.

Qualifications

• 8+ years in lifecycle, CRM, or retention marketing with multi-channel campaigns.
• Proven ability to drive growth via lifecycle programs.
• Expertise with Braze, Iterable, and Salesforce Marketing Cloud.
• Analytical thinker able to translate data into strategy.
• Strong leadership and cross-functional collaboration.

Responsibilities

• Own end-to-end lifecycle marketing strategy to maximize engagement, retention, and revenue.
• Translate objectives into measurable lifecycle programs.
• Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS).
• Lead A/B and multivariate testing to optimize communications.
• Partner with Data, Product, Creative, Customer Success, and Operations.

Skills

Lifecycle marketing

CRM platforms

Analytical thinking

Cross-functional leadership

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Halo is looking for a Director of Lifecycle Marketing to lead personalized marketing across the entire customer journey. You'll be accountable for customer retention, engagement, and lifetime value, delivered through data-driven lifecycle programs. Reporting to the VP of Marketing & Membership, you'll partner with Product, Data, Creative, and Customer Success to launch high-impact, multi-channel campaigns and continuously improve the customer experience.

This role is for you are a leader who does the day to day work of diving into massive amounts of meaningful data that goes beyond contact info and purchase history. In this role success will be found by those who want to re-build, scale and optimize a lifecycle program that supports our customers and their best friends (their dogs).

Responsibilities

Lifecycle Marketing Strategy & Leadership

• Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey.

• Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue).

• Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed.

• Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning.

Data-Driven Personalization & Optimization

• Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns.

• Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders.

• Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge.

Cross-Functional Leadership & Collaboration

• Partner with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric.

• Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience).

• 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns.

• Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices.

• Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies.

• Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams.

• Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels.

• Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution.

Perks of the Pack

• Medical, Dental, and Vision plans

• Company-paid Long-Term Disability

• 401(k) with Company Match

• Paid Time Off

• Free Halo gear + Product Testing Opportunities

• Work remotely from anywhere in the U.S.

• Be part of a mission-driven, dog-loving team

We provide competitive compensation packages, inclusive of base salary, incentives, and benefits. The base salary for this role is $155,000 - $165,000. Final compensation depends on experience, skills, and qualifications.

Protect Animals With Satellites is for everyone but especially for dog lovers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

If you require any adjustments or accommodations during the application or interview process, please contact us to discuss your needs.

Applications for this position may be reviewed with the assistance of automated tools that help assess alignment with role requirements and prioritize candidates for human review. All employment decisions are made by Protect Animals With Satellites personnel, not by automated systems.

Protect Animals With Satellites does not accept unsolicited headhunter or agency resumes. Protect Animals With Satellites will not pay any third-party agency or company that does not have a signed agreement and approval to submit candidates.