Dir Int'l Segment Mktg

Joint Commission; Oakbrook Terrace (IL); On-site; USD 121,000 - 161,000; Full time

Benefits offered by this job

Benefits package

Job summary

Joint Commission International seeks an accomplished marketing leader to direct strategy, planning, and coordination of global campaigns across diverse customer segments. You will collaborate with Marketing, Business Development, and P&L leadership to set measurable targets and drive cross-functional programs that support enterprise-wide growth.

The role requires a decade of healthcare or complex B2B marketing experience, including management, with a proven track record in product marketing and

Qualifications

• Bachelor’s degree required; MBA or Master’s degree a plus; international marketing experience required.
• Minimum 10 years of marketing experience in health care or other complex B2B industries; minimum 3 years in a management role.
• Strong command of B2B product marketing and downstream marketing concepts; must have launched new products and executed measurable demand generation campaigns.
• Working knowledge of digital and content marketing; familiarity with Challenger Marketing & Selling is a plus.

Responsibilities

• Directs strategy, planning, and coordination of marketing activities across international customer segments.
• Leads budget planning and manages marketing spend with accountability for ROI.
• Oversees development of marketing and sales collateral across multiple segments; ensures review with Corporate Marketing.
• Sets and tracks KPIs and prepares regular progress reports to leadership.
• Collaborates with Sales, BD, and P&L leadership on market assessments and budgets.

Skills

B2B marketing

Marketing strategy

Demand generation

CRM & marketing automation

Analytics & KPIs

Vendor management

Education

Bachelor’s degree

MBA or master’s degree

Tools

CRM platforms

Marketing automation

Job description

Job Summary

Directs team responsible for strategy, planning, and coordination of all marketing activities to international customer segments across Joint Commission International and the Enterprise including hospital, academic medical center, ambulatory, laboratory, home care, medical transport, primary care, and others. Works in collaboration with leadership in Marketing, Business Development, and Product P&Ls to set and achieve measurable performance targets. Provides leadership and coaching to the team that develops all sales and marketing content and plans outbound programs required to meet business goals.

Responsibilities

• Manages a process and team responsible for developing and planning integrated marketing programs spanning the entire Enterprise and all channels for owned segments.
• Tracks, manages, and plans marketing budgets from multiple parts of the Enterprise. Ultimately responsible for how budget is used and the performance return.
• Leads marketing activities related to new product strategy and development. Actively works with product line leadership on commercialization activities for new products and services.
• Oversees the development of all marketing and sales collateral for multiple customer segments. Ensures an ongoing process for review with Corporate Marketing.
• Sets team and individual performance goals. Establishes KPIs, reports and measures and routinely monitor progress towards goals.
• Ensures a process to regularly communicate, meet, and enable sales and business development staff with data, collaterals, and updates to support selling activities.
• Represents Marketing in business pipeline reviews, communicating ongoing marketing programs and results. Reviews financial performance and recommend to P&L leadership prioritization of marketing objectives (lead gen, opportunity acceleration, retention, cross-sell) and specific programs to meet business goals.
• Develops annual performance goals and quarterly professional development plans for staff.
• Partners with Sales, BD, and P&L leadership to develop annual market assessments and inform business plans, forecasts, and budgets.
• Attends external conferences, review best-practice literature, and regularly networks outside of the Enterprise seeking best practices to incorporate.

Requirements

• Bachelor’s degree required, preferably in Marketing or Marketing-related concentration. MBA or Master’s degree a plus **. International marketing experience required.**
• Minimum 10 years of marketing experience in health care or other comparably complex B2B industry. Minimum three years of marketing experience in a management role.
• Strong command of B2B Product Marketing and Downstream Marketing concepts and strategies. Must have previous experience launching new products. Must have extensive experience planning and executing measurable demand generation campaigns.
• Working knowledge of digital and content marketing program best practices. Familiarity with CEB Challenger Marketing & Selling a plus.
• Must have experience developing annual marketing plans. Preference will be given to those with experience leading the marketing planning process for multiple P&Ls or business units.
• Able to develop and coach marketing staff. Able to communicate demand generation strategy and techniques to non-marketing internal stakeholders.
• Experience using a CRM platform in Marketing activities required. Advanced working knowledge of CRM and marketing automation concepts preferred.
• Strong analytical and strategic thinking ability.
• Ability to select, manage, and hold accountable third-party vendors. Strong preference for those with direct experience managing external marketing agencies.
• Effective verbal and written communication skills, including the ability to give persuasive presentations to executive leadership.
• Healthcare industry experience highly preferred.

Travel Requirements

Ability to travel up to 15%, as needed, including international.

Joint Commission offers a comprehensive benefits package. For an overview of our benefits package, please visit our Joint Commission Career Page

This job description is intended to describe the general nature and level of work performed by an employee assigned to this position. The description is not an exhaustive list of all duties, responsibilities, knowledge, skills and abilities, and working conditions associated with this position. All requirements are subject to possible modification due to business needs and/or reasonable accommodations for individuals with disabilities.

Min

$121,000.00

Max

$161,000.00

We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law.