Digital Web & E‑Commerce Strategy Lead

Ziegler Cat; Minneapolis (MN); On-site; USD 95,100 - 118,800; Full time

Benefits offered by this job

Health Insurance

Paid PTO 15 days

9 Holidays

401(k) match

HSA contribution

Disability Insurance

Education Assistance

Parental Leave

Job summary

Ziegler is seeking an experienced leader to own the strategy, performance, and roadmap for its public websites, customer portals, and eCommerce platforms. You will partner with marketing, IT, and external vendors to optimize digital engagement, drive online transactions, and improve customer self-service adoption.

You will oversee UX optimization, content architecture, and digital merchandising while ensuring alignment with brand standards and complex enterprise requirements across multiple

Qualifications

• 5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.

Responsibilities

• Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms.
• Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
• Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
• Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
• Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
• Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
• Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
• Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
• Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
• Establish governance, standards and performance measurement for all enterprise web properties.

Skills

eCommerce

Digital Marketing

Website Management

Digital Product Mgmt

Job description

Ziegler is seeking an experienced leader to own the strategy, performance, and roadmap for its public websites, customer portals, and eCommerce platforms. You will partner with marketing, IT, and external vendors to optimize digital engagement, drive online transactions, and improve customer self-service adoption.

You will oversee UX optimization, content architecture, and digital merchandising while ensuring alignment with brand standards and complex enterprise requirements across multiple