Digital Commerce & Web Experience Leader

Ziegler Cat; BLOOMINGTON (MN); On-site; USD 95,100 - 118,800; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

PTO 15 days

Paid Holidays

401(k) Match

HSA

Disability Insurance

FSA & EAP

Parental Leave

Fitness Discount

Education Assistance

Job summary

Founded in 1914, Ziegler Inc. is a CAT dealer with a broad network in Minnesota and neighboring states.

We seek a Web Properties & eCommerce Manager to own the strategy, roadmap, and optimization of public websites, portals, and online storefronts, driving engagement and revenue. You will partner with Marketing, IT, and business leaders to improve performance, user experience, and digital campaigns, while ensuring brand consistency across all web experiences.

Qualifications

• 5–7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
• Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
• Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
• Experience prioritizing and managing web development roadmaps and technology investments.
• Working knowledge of SEO, site search, digital analytics and web performance measurement.
• Experience partnering with IT, development teams and external technology vendors.
• Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
• Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.

Responsibilities

• Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms.
• Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
• Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
• Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture.
• Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms.
• Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
• Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
• Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
• Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
• Establish governance, standards and performance measurement for all enterprise web properties

Skills

eCommerce

Digital marketing

Website management

Digital product management

Conversion optimization

Digital analytics

SEO

Customer journey design

IT collaboration

Vendor management

Analytical thinking

Tools

Google Analytics

SEO tools

CMS platforms

eCommerce platforms

Job description

Founded in 1914, Ziegler Inc. is a CAT dealer with a broad network in Minnesota and neighboring states.

We seek a Web Properties & eCommerce Manager to own the strategy, roadmap, and optimization of public websites, portals, and online storefronts, driving engagement and revenue. You will partner with Marketing, IT, and business leaders to improve performance, user experience, and digital campaigns, while ensuring brand consistency across all web experiences.