Digital Strategy Specialist | Hybrid & Flexible Hours

The Shipyard; Columbus (OH); Hybride; USD 55 000 - 60 000; Plein temps

Avantages offerts par ce poste

Open PTO

Flexible work hours

Remote work

Health insurance

Dental insurance

Vision insurance

401k with employer matching

Parental leave (6 weeks)

Life insurance

Disability benefits

Employee referrals bonus

Snacks and beverages

Résumé du poste

The Shipyard in Columbus, OH seeks a Digital Strategy Coordinator to support the Digital Strategy team with tag management, data reporting, and documentation. You'll build tags, manage schema fields, run site audits, and maintain records under guidance from the Director and Manager.

With 0-2 years in digital marketing or analytics, you’ll develop platform fluency, coordinate across teams, and progress toward independent builds and report ownership.

Qualifications

• 0-2 years of experience in digital marketing, analytics, web operations, or a related field.
• Curiosity about how websites, tracking, and marketing technology work, and excitement to learn new platforms quickly; we are technology agnostic and the digital landscape changes constantly
• Comfort engaging with stakeholders at every level of technical comfort, from developers to client leadership
• Clear written communication: turning findings, trade-offs, and meeting discussions into concise, useful documentation
• Strong information retention: holding onto context and decisions across projects and bringing them forward when they come back around
• Attention to detail and the discipline to follow written specifications, check your work against them before calling it done, ask when something is unclear, and take direction well
• Organization to manage multiple tickets, deadlines, and open questions across teams at once, plus comfort in spreadsheets (Google Sheets or Excel) for organizing and summarizing data
• Any experience in digital marketing, analytics, or web operations is welcome, including internships, co-ops, and relevant coursework
• Bonus: exposure to Google Analytics 4, Google Search Console, Google Tag Manager, a content management system (WordPress, Drupal) or customer relationship management platform (HubSpot, Salesforce), basic HTML, or interest in AI search and generative engine optimization

Responsabilités

• Builds, configurations, data pulls, and reports that pass review with minimal correction
• Verification that catches tracking and page issues before launch
• Carry out defined configuration and data-entry tasks in the client's CMS and CRM: entering redirect maps, populating structured data and schema fields, setting up forms, and building campaign tracking parameters (UTMs) from the approved taxonomy
• Publish only with Director approval
• Carry out defined configuration and data-entry tasks in the client's CMS and CRM: entering redirect maps, populating structured data and schema fields, setting up forms, and building campaign tracking parameters (UTMs) from the approved taxonomy
• Run crawls, exports and prompt sets for site, content and AI search audits and record results in the team's formats
• Keep tracking specifications, tag inventories, and integration documents current as living records
• Prepare charts, tables, and supporting slides for performance and campaign decks
• Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams on behalf of the strategy team
• Prepare meeting notes, follow-ups, and status updates for internal and client check-ins

Connaissances

Digital marketing basics

Analytics familiarity

Web operations

Stakeholder communication

Documentation

Attention to detail

Organization

Curiosity to learn

GA4/GT M familiarity

Outils

Google Analytics 4

Google Search Console

Google Tag Manager

WordPress

Drupal

HubSpot

Salesforce

HTML basics

Description du poste

The Shipyard in Columbus, OH seeks a Digital Strategy Coordinator to support the Digital Strategy team with tag management, data reporting, and documentation. You'll build tags, manage schema fields, run site audits, and maintain records under guidance from the Director and Manager.

With 0-2 years in digital marketing or analytics, you’ll develop platform fluency, coordinate across teams, and progress toward independent builds and report ownership.