Digital Strategy Project Manager

INSPYR Solutions; Town of Florida (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

A technology and talent solutions firm is seeking a Digital Strategy Project Manager to lead digital initiatives and collaborate with cross-functional teams. This role requires a strong background in digital strategy and media planning. The ideal candidate will possess excellent communication skills, a relevant bachelor's degree, and a proven track record in digital marketing. Competitive compensation ranging from $95,000 to $115,000 is offered along with a direct hire position.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience in digital strategy or marketing consultancy roles.
• Strong understanding of digital ecosystems including media and emerging tech.

Responsibilities

• Develop and refine comprehensive digital marketing strategies.
• Define strategic priorities across paid, owned, and earned media.
• Analyze audience behavior and market trends for decision-making.

Skills

Digital strategy

Media planning

Analytics interpretation

Excellent communication

Leadership skills

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Google Analytics

Data Studio

Job description

Title: Digital Strategy Project Manager
Location: Doral, FL (Onsite)
Duration: Direct Hire
Compensation: 95,000-115,000
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

As a Digital Strategy Project Manager, you will play a key leadership role within the marketing team, responsible for shaping and guiding the strategic direction of all digital initiatives. Your mission is to translate business objectives into impactful digital strategies that enhance brand visibility, strengthen engagement, and drive measurable growth across channels. You will collaborate with cross‑functional teams to define long‑term media and content strategies, oversee strategic planning processes, and ensure all digital efforts are aligned with overall brand and business goals.

Key Responsibilities

• Develop and refine comprehensive digital marketing strategies aligned with business objectives and target audiences.
• Define strategic priorities across paid, owned, and earned media to maximize brand impact and ROI.
• Partner with creative, media, and data teams to ensure consistency of messaging, positioning, and experience across channels.
• Analyze audience behavior, market trends, and competitor strategies to inform strategic decision‑making.
• Identify emerging platforms, technologies, and consumer touchpoints to guide innovation in digital marketing.
• Translate data insights into actionable strategic recommendations for media, content, and performance improvement.
• Lead strategic planning for integrated campaigns, providing guidance on media mix, creative approach, and performance KPIs.
• Oversee the strategic framework for campaigns executed by internal teams or external partners.
• Ensure that all digital initiatives reflect a coherent brand narrative and measurable objectives.
• Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities.
• Provide ongoing strategic guidance on channel allocation, investment priorities, and audience targeting.
• Anticipate trends and adjust long‑term strategy to maintain competitive advantage and efficiency.
• Act as a strategic advisor to stakeholders, presenting insights, strategies, and performance reports to senior leadership.
• Partner closely with media buyers, creative teams, and external agencies to ensure alignment and strategic coherence.
• Mentor junior team members, fostering a culture of data‑driven thinking and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred).
• Proven experience in digital strategy, media planning, or marketing consultancy roles.
• Strong understanding of digital ecosystems including paid media, social, search, programmatic, and emerging tech.
• Expertise in data interpretation and translating insights into actionable strategies.
• Excellent communication, presentation, and leadership skills.
• Familiarity with analytics tools (e.g., Google Analytics, Data Studio, Meta Insights, DSP dashboards).
• Ability to manage multiple stakeholders and drive strategic alignment in fast‑paced environments.
• Advanced English; bilingual proficiency (English/Spanish) is a plus.

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Information collected and processed through your application with INSPYR Solutions is subject to INSPYR Solutions’ Privacy Policy and the AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.