Digital Strategy Project Manager

INSPYR Solutions; Town of Florida (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

A technology and talent solutions firm in Florida is seeking a Digital Strategy Project Manager. In this critical leadership role, you will develop digital marketing strategies, lead integrated campaigns, and collaborate with various stakeholders to enhance brand visibility and engagement. The ideal candidate will possess a Bachelor's degree in a related field, extensive experience in digital strategy, and excellent communication skills. This position offers a competitive salary within the range of $95,000–$115,000 and is on-site in Doral, FL.

Qualifications

• Proven experience in digital strategy, media planning, or marketing consultancy roles.
• Strong understanding of digital ecosystems including paid media, social, search, and emerging tech.
• Ability to manage multiple stakeholders and drive strategic alignment in fast-paced environments.

Responsibilities

• Develop and refine comprehensive digital marketing strategies aligned with business objectives.
• Lead strategic planning for integrated campaigns, providing guidance on media mix and performance KPIs.
• Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities.

Skills

Digital strategy

Media planning

Data interpretation

Communication

Leadership

Analytical skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Master's degree preferred

Tools

Google Analytics

Data Studio

Meta Insights

Job description

Title: Digital Strategy Project Manager

Location: Doral, FL (Onsite)

Duration: Direct Hire

Compensation: 95,000-115,000

Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

As a Digital Strategy Project Manager, you will play a key leadership role within the marketing team, responsible for shaping and guiding the strategic direction of all digital initiatives. Your mission is to translate business objectives into impactful digital strategies that enhance brand visibility, strengthen engagement, and drive measurable growth across channels. You will collaborate with cross-functional teams to define long‑term media and content strategies, oversee strategic planning processes, and ensure all digital efforts are aligned with overall brand and business goals.

Key Responsibilities:

Strategic Planning & Direction

• Develop and refine comprehensive digital marketing strategies aligned with business objectives and target audiences.
• Define strategic priorities across paid, owned, and earned media to maximize brand impact and ROI.
• Partner with creative, media, and data teams to ensure consistency of messaging, positioning, and experience across channels.

Market & Consumer Insights

• Analyze audience behavior, market trends, and competitor strategies to inform strategic decision‑making.
• Identify emerging platforms, technologies, and consumer touchpoints to guide innovation in digital marketing.
• Translate data insights into actionable strategic recommendations for media, content, and performance improvement.

Integrated Campaign Development

• Lead strategic planning for integrated campaigns, providing guidance on media mix, creative approach, and performance KPIs.
• Oversee the strategic framework for campaigns executed by internal teams or external partners.
• Ensure that all digital initiatives reflect a coherent brand narrative and measurable objectives.

Performance & Optimization Strategy

• Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities.
• Provide ongoing strategic guidance on channel allocation, investment priorities, and audience targeting.
• Anticipate trends and adjust long‑term strategy to maintain competitive advantage and efficiency.

Leadership & Cross‑Functional Collaboration

• Act as a strategic advisor to stakeholders, presenting insights, strategies, and performance reports to senior leadership.
• Partner closely with media buyers, creative teams, and external agencies to ensure alignment and strategic coherence.
• Mentor junior team members, fostering a culture of data‑driven thinking and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred).
• Proven experience in digital strategy, media planning, or marketing consultancy roles.
• Strong understanding of digital ecosystems including paid media, social, search, programmatic, and emerging tech.
• Expertise in data interpretation and translating insights into actionable strategies.
• Excellent communication, presentation, and leadership skills.
• Familiarity with analytics tools (e.g., Google Analytics, Data Studio, Meta Insights, DSP dashboards).
• Ability to manage multiple stakeholders and drive strategic alignment in fast‑paced environments.
• Advanced English; bilingual proficiency (English/Spanish) is a plus.

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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