Digital Strategy Manager, Healthcare & Pharma

Fingerpaint Marketing, Inc.

Cedar Knolls (NJ)

On-site

USD 90,000 - 150,000

Full time

6 days ago

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Job summary

Fingerpaint Marketing, Inc. seeks a Manager, Digital Strategy to lead digital and engagement strategy for healthcare brands. You will manage social media initiatives for medical affairs clients, oversee SEO for client sites, and collaborate on UX and CRM programs with multidisciplinary teams.

We value strategic thinkers who can translate data into actionable plans, build strong client relationships, and stay ahead of digital trends and platform changes. Knowledge of pharma compliance is a plus.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.
4–6 years of digital consulting, creative and/or strategy experience (Healthcare/Pharma required).
Experience with major pharma clients (e.g., J&J, Merck) and agency environment.
Strong strategic thinking with ability to operationalize — you don’t need to have all the answers, but you need to know enough to move work forward and identify opportunities for optimization.
Excellent writing, communication, and presentation skills.
Collaborative, ego-free; personable and relationship-driven with teams and clients.
Expertise in building social media strategies and cultivating scientific exchange.
Working knowledge of SEO and tools such as Moz, SEMRush, Screaming Frog, etc.
Working knowledge of email marketing and tests, as well as tools such as Email on Acid/Litmus.
Strong familiarity with emerging digital trends and technologies.
Digital agency experience required.

Responsibilities

Supports digital strategy development and execution for assigned clients.
Contributes to digital case study creation and performance reporting.
Develops insights to inform strategic recommendations for brand planning and new business opportunities.
Develops, implements, and manages social media campaigns and community strategies across relevant channels.
Works closely with account services and scientific services teams to solve immediate problems and capitalize on opportunities.
Stays informed on industry trends and the social landscape to inform client decisions.
Maintains awareness of platform changes and surfaces implications and recommended actions.
Supports social listening campaigns covering various objectives.
Bridges communication between technology and marketing, internally and with clients.
Participates with Creative & Development teams to ensure UX & UI best practices.
Partners with Creative teams to leverage technology to bring work to life.
Ensures top-tier client service and satisfaction across initiatives.
Uses data and reasoning to guide digital decisions.