Digital Strategy Manager, Adobe Real-Time CDP

Indegene; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

Indegene's CDP practice seeks a Digital Strategy Manager to join a new client project as the Adobe Real-Time CDP subject matter expert. You will shape the platform roadmap, defend design decisions, and connect Adobe capabilities to the client's marketing objectives.

This stand-up engagement requires translating business needs into RT-CDP schemas, guiding data models across AEP, CJA, and destinations, and engaging senior stakeholders from delivery to client teams to drive measurable outcomes.

Qualifications

• 10-12 years overall in digital marketing technology, with significant hands-on Adobe Experience Cloud implementations.
• Deep, hands-on expertise in Adobe Real-Time CDP (RT-CDP) – schema design, identity namespaces, audience composition, segmentation, and destination activation.
• Working knowledge of adjacent Adobe Experience Cloud tools – AEP, CJA, Adobe Target, Adobe Campaign – and how they integrate with RT-CDP.
• Proven ability to operate at the strategy layer – translating client marketing/commercial objectives into a platform roadmap and use case sequencing, not just configuration delivery.
• Experience standing up new/greenfield engagements, defining approach, data strategy, and governance from a blank slate.

Responsibilities

• Define the RT-CDP platform strategy and phased roadmap for the client.
• Act as the primary RT-CDP SME on the project – the point of authority on platform capability and design trade-offs.
• Position RT-CDP within the client's MarTech stack and clarify its role relative to other tools.
• Translate business requirements into RT-CDP schema, identity, and audience design.
• Guide data model and segmentation decisions across AEP, CJA, and destinations.
• Review and validate technical design against best practices, compliance, and scalability.
• Lead structured requirement-gathering sessions with marketing ops, IT, and analytics stakeholders.
• Stand up the engagement's technical and governance approach from scratch.

Skills

Adobe RT-CDP

Adobe Experience Cloud

Digital strategy

Stakeholder mgmt

Education

Bachelor's degree in Engineering or related technical discipline

MBA from a well-regarded university

Tools

Adobe Experience Platform

Adobe Real-Time CDP

Job description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

ROLE SUMMARY

Indegene's CDP practice is looking for a Digital Strategy Manager to join a new client project as the Adobe Real-Time CDP (RT-CDP) subject matter expert. This role leads from the platform-strategy layer - shaping how RT-CDP is positioned, sequenced, and built out for the client, and acting as the definitive point of expertise on Adobe's CDP and digital platform capabilities across the engagement. Unlike a build-only role, this position sits close to the client relationship: framing the platform roadmap, defending design decisions, and connecting Adobe's technical capability back to the client's commercial and marketing objectives.

This is a new-project stand-up - the individual will help define the engagement's technical and strategic approach from the ground up, working alongside delivery leads, solution architects, and client-side IT/marketing/data stakeholders.

KEY ROLES & RESPONSIBILITIES

• Define the Adobe RT-CDP platform strategy and phased roadmap for the client - sequencing use cases against data maturity, activation channels, and commercial priorities
• Act as the primary Adobe RT-CDP SME on the project - the point of authority on platform capability, constraints, and design trade-offs for both the delivery team and the client
• Position RT-CDP within the client's broader MarTech stack, clarifying how it complements (rather than duplicates) adjacent Adobe Experience Cloud and third-party tools

Technical Translation & Solution Design

• Translate client business requirements and marketing use cases into RT-CDP schema, identity, and audience design - bridging strategy and technical delivery
• Guide data model and segmentation design decisions across Adobe Experience Platform (AEP), CJA, and destination activation, ensuring designs are built for extensibility
• Review and validate technical design against Adobe best practice, client compliance requirements (HIPAA, GDPR, CCPA as applicable), and long-term platform scalability

Requirement Gathering & Use Case Identification

• Lead structured requirement-gathering sessions with client marketing operations, IT, and commercial analytics stakeholders to surface and prioritise RT-CDP use cases
• Translate ambiguous business asks into a scoped, sequenced use case backlog aligned to client maturity and Adobe platform capability
• Identify expansion opportunities within the account - additional use cases, adjacent Adobe Experience Cloud modules, and new activation channels

New Project Build-Out

• Stand up the engagement's technical and governance approach from scratch - data strategy, platform configuration principles, and working model with the client
• Establish the operating rhythm for a new build - cadence, decision forums, and escalation paths - setting the foundation the project will run on through delivery
• Bring structure and credibility early in the engagement, when the platform narrative and technical approach are still being defined and tested with the client

Client & Stakeholder Engagement

• Represent Adobe RT-CDP expertise directly in client conversations - architecture reviews, steering sessions, and platform strategy discussions
• Balance technical rigour with commercial pragmatism, helping the client make informed platform decisions rather than defaulting to the most technically elaborate option

REQUIRED EXPERIENCE & QUALIFICATIONS

Experience

10-12 years overall in digital marketing technology, with a significant portion spent hands-on with Adobe Experience Cloud implementations

Deep, hands-on expertise in Adobe Real-Time CDP (RT-CDP) - schema design, identity namespaces, audience composition, segmentation, and destination activation

Adobe ecosystem

Working knowledge of adjacent Adobe Experience Cloud tools - Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Target, Adobe Campaign - and how they integrate around RT-CDP

Proven ability to operate at the strategy layer - translating client marketing/commercial objectives into a platform roadmap and use case sequencing, not just configuration delivery

Project context

Comfortable standing up a new/greenfield engagement - defining approach, data strategy, and governance from a blank slate rather than inheriting an established build

Industry preference

Life sciences / pharma marketing technology experience strongly preferred

Education (minimum)

Bachelor's degree in Engineering or related technical discipline

Education (preferred)

MBA from a well-regarded university

Certifications (preferred)

Adobe Experience Platform / Real-Time CDP certification(s)

Location

Onshore

IDEAL CANDIDATE PROFILE

A senior, platform-fluent strategist who can credibly own the Adobe RT-CDP conversation end-to-end - comfortable defining a roadmap in front of a client one day and validating schema and segmentation design with the delivery team the next. Someone energised by standing up a new engagement rather than inheriting an established one, who brings enough Adobe depth to be the SME of record while staying grounded in the commercial and marketing outcomes the platform is meant to serve.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.