Digital Specialist

Goff Public; Minneapolis (MN); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical & dental benefits

401K with company contribution

PTO

Flexible spending accounts

Parking or transit reimbursement

Summer hours

Fully stocked kitchen

Job summary

Goff Public is seeking a digital specialist to plan, execute, and optimize digital communications for government, nonprofit, and corporate clients. You’ll manage social media, emails, websites, and paid campaigns, creating content and assets while collaborating with multiple client teams.

The ideal candidate will have 2–5 years in digital marketing and strong writing, CMS, and design skills. This role offers a hybrid work model with competitive benefits and opportunities for growth.

Qualifications

• 2-5 years of experience in digital marketing or digital communications.
• Experience managing social media accounts and email campaigns with reporting.
• Knowledge of digital ecosystems, websites, user experience and CMS.
• Excellent writing and editing skills applying digital best practices.
• Experience developing and executing paid digital campaigns.
• Graphic design proficiency with Adobe Creative Suite and Canva.
• Strong project management and collaboration abilities.

Responsibilities

• Manage digital platforms across social media, emails, websites, and ads.
• Create engaging content aligned with target audiences and platform best practices.
• Design creative assets and review visual content.
• Maintain and update client websites; ensure CMS accuracy.
• Develop and execute digital communications campaigns.
• Analyze campaign data to track progress and inform strategy.
• Research digital trends and share insights with the team.
• Monitor and engage on social platforms for clients; meet deadlines.

Skills

Social media management

Content creation

Website management

Analytics & reporting

Paid digital campaigns

Graphic design

Project management

Writing & editing

Education

2-5 years digital marketing experience

Tools

Adobe Creative Suite

Canva

WordPress / Squarespace

Email platforms (Constant Contact, Mailchimp)

Job description

As a digital specialist, you’ll play a critical role in planning, executing and optimizing digital communications for clients across multiple sectors, including government, nonprofit and corporate organizations.

You will be responsible for managing digital platforms including social media (Facebook, Instagram, X, LinkedIn, etc.), emails (Constant Contact, Mailchimp, Outlook, etc.), websites (WordPress, Squarespace, etc.), paid digital ads and more.

This position requires a candidate who can serve multiple clients in seamless collaboration with Goff Public teammates, including:

• Executing digital communications across digital platforms.
• Creating engaging content with an understanding of target audiences and platform best practices.
• Designing creative assets.
• Managing website content and updates on client websites.
• Developing and strategizing digital communications campaigns.
• Analyzing data to track campaign progress and success, identifying opportunities to inform future strategies.
• Researching and sharing digital trends and industry background.
• Monitoring and engaging on social media platforms for clients.
• Managing deadlines and working within account teams to contribute ideas and execute tasks.

Strong candidates will have experience in some or all of the following:

• Experience managing social media accounts and email campaigns, including developing content and reporting.
• Knowledge of digital ecosystems, websites, user experience and content management systems, including updating and maintaining web content.
• Excellent writing and editing skills with the ability to apply digital best practices to existing messaging.
• Experience developing and executing paid digital campaigns.
• Graphic design, including proficiency with Adobe Creative Suite and Canva.
• Project management.

Strong candidates will also demonstrate the following qualities:

• Strong interpersonal skills — collaborative, confident, professional and approachable.
• Highly organized, proactive and detail-oriented, with the ability to manage multiple projects and meet deadlines.
• Able to work independently while contributing to a collaborative team environment.
• Ethical and honest with sound judgment.
• Curious, adaptable and eager to learn. Willing to ask questions and take on new challenges.
• Agency experience is strongly preferred.

Candidates must have 2-5 years of experience in digital marketing or digital communications.

The anticipated salary range is $60,000-$80,000.

Goff Public welcomes candidates with diverse backgrounds to apply. We believe a diverse, equitable and inclusive culture is fundamental to our success and provides employees the best opportunities to grow professionally and provide the highest value to clients and each other. A diverse workforce allows us to better serve our clients and our community as we provide strategies and insights on communicating and advocating effectively to and for all audiences.

About Goff Public

Goff Public is an award-winning agency centered in Minnesota providing public relations, public affairs, community engagement, and digital and creative services to some of the best and most respected companies, governments and nonprofit organizations.

Based in downtown Saint Paul, Goff Public has been in business since 1966. Our company culture is built on teamwork, authenticity and creativity. We love our clients, our industry and working with each other. We work hard, and we’re not afraid of new challenges. As an employee at Goff, you will be tasked with producing the highest quality work while serving multiple clients with daily deadlines. You will grow your skillset and enjoy a wide array of clients, industries and professional opportunities.

Our values

We are passionate about and invested in our work, our clients and our communities. We provide employees with opportunities to grow professionally and provide their highest value to clients and each other. We strive to include diverse ideas, points of view, identities and backgrounds, abilities, and experiences in all that we do. We act with integrity and value honesty, candor, accountability and collaboration.

Working here

We offer medical, dental, 401K with company contribution, a generous PTO package, family leave, flexible spending accounts for dependent care and health care, and more. Additional benefits include company-paid parking or public transit reimbursement, summer hours and a fully stocked kitchen. Goff Public has a hybrid work model with employees in the office Tuesdays through Thursdays and an option to work remotely on Mondays and Fridays. Goff Public is an affirmatively Action, Equal Opportunity employer.