Director, Digital

Golin Ketchum; Los Angeles, Northern (CA, KY); Hybrid; USD 100,000 - 165,000; Full time

Job summary

Golin Ketchum is seeking a Director, Digital Strategy to lead strategic PESO campaigns for major clients. You will translate ambitious goals into measurable plans, partner with cross-functional teams, and present compelling strategies to senior leadership to gain buy-in.

You will establish governance and KPI-Driven reporting, optimize campaigns across paid, earned, shared, and owned media, and mentor teams to deliver high-impact work that aligns with client brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of relevant experience in strategic communications and integrated marketing.
• Proven experience managing fast-paced, multi-stakeholder projects with tight deadlines and competing priorities.
• Strong understanding of PESO (Paid, Earned, Shared, Owned) strategy and its role in reputation management and customer engagement.
• Demonstrated ability to work effectively in high-pressure, fast-moving environments while maintaining quality and attention to detail.
• Experience leading and directing cross-functional teams through complex project execution.
• Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development.
• Professional certifications in project management (PMP) or digital marketing.
• Experience working with Fortune 500 clients or in corporate communications environments.

Responsibilities

• Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results.
• Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics.
• Partner with client Communications and Marketing teams to weave PESO magic into broader business initiatives.
• Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches.
• Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projects.
• Develop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media activities.
• Provide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiatives.
• Create comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications efforts.

Skills

PESO strategy

Cross-functional leadership

Campaign management

Data-driven insights

Executive presentation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Airtable

Smartsheet

Asana

Google Workspace

Job description

Agency: Golin Ketchum Job Function: Communications and PR Job Subfunction: Digital Marketing Job Description: Golin Ketchum is looking for a Director, Digital Strategy to join our team! Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom's industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world's greatest companies. With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale. At Golin Ketchum, culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world. Want to create change that matters with us? Here are the details:

What You’ll Do:

Strategic PESO Campaign Program Management:

Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics Partner with passionate client Communications and Marketing teams to weave PESO magic into broader business initiatives Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches

Governance, Reporting and Optimization:

Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projects Develop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media activities Provide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiatives Create comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications efforts

Client Leadership and Strategic Counsel:

Become the trusted strategic partner clients turn to when they need breakthrough thinking and flawless execution Shape decision-making and spotlight winning integrated communications initiatives through inspiring strategic guidance Lead engaging client presentations and dynamic strategy sessions that build momentum and secure buy-in for innovative approaches Stay one step ahead of client needs, developing creative solutions that consistently wow and deliver exceptional business results

Operational Excellence and Team Leadership:

Orchestrate the magic behind major integrated communications campaigns, bringing together talented teams to create something extraordinary Lead and inspire diverse Golin teams—strategists, creatives, digital innovators, and media mavens—providing clear direction while celebrating creative collaboration Foster an environment of high-energy teamwork and innovative problem-solving that keeps everyone motivated and moving forward Guide and develop emerging talent while building a culture of excellence and shared success within the Catalyst practice

Brand Consistency and Integrated Execution:

Ensure all PESO campaign elements align with client brand standards and strategic narratives established by Communications and Marketing teams Collaborate with creative, strategy, and account teams to ensure integrated storytelling and tactical execution reflect the organization's voice and positioning across all touchpoints Oversee quality control processes to maintain consistency and excellence across paid media, earned coverage, social engagement

What You Have:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 7+ years of relevant experience in strategic communications and integrated marketing, preferably within large organizations or agencies
• Proven experience managing fast-paced, multi-stakeholder projects with tight deadlines and competing priorities
• Strong understanding of PESO (Paid, Earned, Shared, Owned) strategy and its role in reputation management and customer engagement
• Demonstrated ability to work effectively in high-pressure, fast-moving environments while maintaining quality and attention to detail
• Experience leading and directing cross-functional teams through complex project execution
• Deep knowledge of performance metrics and KPIs to support effective tracking and reporting across integrated communications campaigns
• Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development
• Exceptional client responsiveness with proven ability to quickly address client needs and provide timely solutions
• Strong team communication skills with ability to clearly direct execution strategies and tactical implementation
• Excellent client presentation and communication skills with experience presenting to senior leadership and responding to real-time client feedback
• Experience working with Fortune 500 clients or in corporate communications environments
• Background in both agency and in-house marketing/communications roles
• Familiarity with marketing automation, CRM systems, and advanced analytics platforms
• Professional certifications in project management (PMP) or digital marketing
• Experience in crisis communications and reputation management

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

100-165k Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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