Digital Campaign & Content Specialist (Hybrid)

Goff Public; Minneapolis (MN); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical & dental benefits

401K with company contribution

PTO

Flexible spending accounts

Parking or transit reimbursement

Summer hours

Fully stocked kitchen

Job summary

Goff Public is seeking a digital specialist to plan, execute, and optimize digital communications for government, nonprofit, and corporate clients. You’ll manage social media, emails, websites, and paid campaigns, creating content and assets while collaborating with multiple client teams.

The ideal candidate will have 2–5 years in digital marketing and strong writing, CMS, and design skills. This role offers a hybrid work model with competitive benefits and opportunities for growth.

Qualifications

• 2-5 years of experience in digital marketing or digital communications.
• Experience managing social media accounts and email campaigns with reporting.
• Knowledge of digital ecosystems, websites, user experience and CMS.
• Excellent writing and editing skills applying digital best practices.
• Experience developing and executing paid digital campaigns.
• Graphic design proficiency with Adobe Creative Suite and Canva.
• Strong project management and collaboration abilities.

Responsibilities

• Manage digital platforms across social media, emails, websites, and ads.
• Create engaging content aligned with target audiences and platform best practices.
• Design creative assets and review visual content.
• Maintain and update client websites; ensure CMS accuracy.
• Develop and execute digital communications campaigns.
• Analyze campaign data to track progress and inform strategy.
• Research digital trends and share insights with the team.
• Monitor and engage on social platforms for clients; meet deadlines.

Skills

Social media management

Content creation

Website management

Analytics & reporting

Paid digital campaigns

Graphic design

Project management

Writing & editing

Education

2-5 years digital marketing experience

Tools

Adobe Creative Suite

Canva

WordPress / Squarespace

Email platforms (Constant Contact, Mailchimp)

Job description

Goff Public is seeking a digital specialist to plan, execute, and optimize digital communications for government, nonprofit, and corporate clients. You’ll manage social media, emails, websites, and paid campaigns, creating content and assets while collaborating with multiple client teams.

The ideal candidate will have 2–5 years in digital marketing and strong writing, CMS, and design skills. This role offers a hybrid work model with competitive benefits and opportunities for growth.