Digital Shelf Growth Lead, eCommerce & AI

Anheuser-Busch; New York (NY); On-site; USD 130,000 - 154,000; Full time

Benefits offered by this job

Health benefits

Life Insurance

Parental Leave

401(k)

Free Beer!

Job summary

Anheuser-Busch in New York City is seeking an eCommerce Digital Shelf Manager to define and advance a best-in-class digital shelf vision. You will translate strategy into actionable plans for retailers like Walmart, Kroger and marketplace platforms to grow beer and hard beverage visibility online.

You’ll own the roadmap for digital shelf partners, drive data-driven insights, and collaborate with cross-functional teams to accelerate growth across accounts.

Qualifications

• Bachelor’s degree in business or marketing preferred.
• 5+ years in eCommerce, digital marketing or consumer packaged goods.
• Knowledge of Digital Shelf and eCommerce fundamentals.
• Ability to synthesize data to drive digital shelf growth.

Responsibilities

• Evolve digital shelf reporting to provide a comprehensive view of brand and competitor presence online.
• Support strategy for rollout of Digital Store framework.
• Monitor and provide recommendations to improve Digital Shelf KPIs (share of merch, share of search, content health).
• Lead digital shelf content development (hero images, carousels, SEO-optimized descriptions, titles) for megabrands and launches.
• Lead Ratings & Reviews strategy and manage two digital shelf contractors.
• Oversee evolving AI workstreams from a Digital Shelf perspective.
• Ad hoc eCommerce trainings and presentations; collaborate with partners and agencies.

Skills

Synthesize insights

Cross-functional collaboration

Digital shelf growth

Ambiguity handling

Education

Bachelor’s degree in business/marketing

Job description

Anheuser-Busch in New York City is seeking an eCommerce Digital Shelf Manager to define and advance a best-in-class digital shelf vision. You will translate strategy into actionable plans for retailers like Walmart, Kroger and marketplace platforms to grow beer and hard beverage visibility online.

You’ll own the roadmap for digital shelf partners, drive data-driven insights, and collaborate with cross-functional teams to accelerate growth across accounts.